What are they exactly?
Why are so many marketers getting this part of the search engine marketing package so very wrong?
Time and time again I come across websites and content which have vague, generic keywords. The upshot of this is that all of the hard work creating content, optimizing sites is absolutely pointless.
If you are targeting keywords which are over competitive and which have front page domination by Government and authority sites, your business will be relegated to the also-rans on pages 2 or 3 or worse.
Result? Minimal traffic. Minimal sales. Under-performing website!
Firstly – keywords are the phrases which people are typing in to the various search bars (mainly Google at about 70% of searches) when they are looking for an answer, a product, a solution to a problem or a service.
There are many different tools which aid the experienced marketer to uncover the most searched phrases online (we use several of these). By using these tools we can find phrases which are already getting high traffic on a monthly basis and we are able to dig deeper depending on whether we are looking at a global or a local search – obviously there is no point in a plumber being found in search results in another country. Having a top SEO consultant is essential here.
But, here is the important part.