New Zealand SEO Companies Punished For Dangerous Link Building Strategies!

When SEO companies go bad!

After you have read this post please share it with anyone who currently employs a company to do search engine optimisation for their business website. What is outlined in this post could have a major negative impact on the future of their website and their online business prospects. You can also share on Twitter, Facebook, Google+ and LinkedIn using the buttons at the top. Here we go…  

Something big has happened at Google… really big!

SEO companies try to fool search engine robots

And so far the new Google initiative has mostly gone under the radar (note I said “So far” )

But this will change very quickly once businesses realise that:

  • the phone is not ringing as often this week compared to last week
  • or maybe the email volume from the Contact Page seems a little more manageable
  • or sales seem to be down this week
  • or any of the other conversion targets your business has for the company website don’t seem to be firing the way they were

Sure, there are seasonal fluctuations, there are even weekly and daily fluctuations which seem sometimes to have no logical cause.

But, this is a bit different!

What has happened that could cause such a sudden drop in traffic and sales?

The major international SEO blogs have been abuzz with this latest initiative for a week or more now.

And it is looking like it cuts a bit closer to home and has more serious consequences  than Google’s now infamous Panda Update!

What is Google up to and how does this affect business SEO?

Google signaled quite clearly at the recent SXSW (Annual music, film, and interactive conference in Austin, Texas) that it intended to level the SEO playing field a bit…

No, actually, a lot!
[Read more…]

The Great Geographic Divide – Google Splits New Zealand And Australia!

This could rattle a few cages out there!

I am about to give away a little secret which many local SEO exponents would probably rather I didn’t…

But here goes!

When you type in your business keyword into Google you are only seeing what someone in your immediate location will see. This can be as precise as your town or city.

So, you were given those amazing global search volume figures for your keyword but after a search engine optimization campaign you were left wondering where the thousands of new customers were…

I have a bit of bad news for you!

If you are based in New Zealand, you are more than likely only ranking in New Zealand. And if you are in Auckland you are possibly only showing front page in Auckland results. Even the websites you have visited have an impact on what shows up on your front page Google results…

but that is for a separate post!

If you are based in Australia, you are more than likely not showing anywhere else in the world… just Google Australia!

Why?

Geographic modifiers are a major influencer in search. If you are based in a particular country then it is way more likely that you will be trusted by people in your own market, culture, ethnicity than some one who is across the ocean.
[Read more…]

Guess What! Google Hates Your New Business Website And Will Never Rank It!

Great!

I get a phone call today from a telemarketer who asks me first if I am a representative of High Profile Enterprises!

This will be interesting I think…

“Do you have a website Sir?”

I tell him “We would be a pretty unusual search engine optimization and social media management company if we didn’t – don’t you think?”

Anyway this is not intended to knock telemarketers at all – we employ them to reach businesses that are not online.

search engine optimization liesApparently the company he represents has built 2,000 websites for businesses…

“Cool, send me your portfolio – we are always looking for talented web designers to recommend”

Email arrives…

Damn I think! Flash based websites!

Reply:

Hi Sam,

Thanks for this information!

As I said we are a search engine optimization and social media management company and I was interested to see what your design work is like. I often get asked for web design referrals!

What I see are Flash based websites… tell me that isn’t so?

Flash is virtually invisible in the search engines – look at your page source – there is very little the search engine spiders can read!

I was also interested to read that you value keyword research and SEO to get your site to the top of 40 search engines including Google at $100.

I almost fell off my chair!

If you ever need any SEO advice don’t hesitate to contact me. Mind you we don’t promise to get flash based sites to the top of the search engines for your chosen keyword for $100! 🙂

All the best

Mike

……

So, in essence what we have here is a company which is selling fully search engine optimized websites for $799 promising top Google placement for a keyword of your choice, and they have lots of nice little audio touches and lots of cool visuals where things move and look amazing…

And the websites are almost invisible to the search engines!

Is this criminal?

No, but it should be!

[Read more…]

Did Google’s Panda Update Smash Article Marketing?

There has been much wringing of hands and much weeping and wailing and gnashing of teeth about the latest and greatest Google algorithm update.

First of all if you were not aware of what the Panda Update was and what it was meant to do, here is a quick summary.

Panda update for SEOThe Panda update (sometimes called the Farmer Update) had a specific target in mind. When Matt Cutts (head of Google webspam) and his team of “spammer hunters and destroyers” formulated these changes they were going after some pretty common pests.

We know SEO has been packaged and sold to every online spammer and frantic marketing zealot out there –

“No wait, don’t leave this page! You can now get the front page of Google in 27 seconds for… no, not $697, not even $67, yes – you have just 14 seconds to buy at an amazing $27…

…oh, and a monthly fee of just $99… and in 14 seconds we will be taking down this offer foreeevvveeerrr!!!”

Yes, we have seen these so many times!
[Read more…]

Search Engine Optimization Techniques Are The Perfect Way To Get More Web Traffic!

Search engine marketing and the correct use of search engine optimization techniques are a brilliant way to get more web traffic and to grow sales from your business website.

One of the important first steps is in identifying keywords to get your business top Google placement which will ensure more web traffic to your business website. What you want is targeted web traffic – your potential customers.

Page 1 on Google is where you want your business to be. People just don’t have the time to look at pages 2 or 3 or beyond.

A great search engine marketing agency will work with you in identifying your needs and what your customers are searching for. After all, you know better than anyone what your business is all about and what your customers want from you.

What are YOUR customers searching for? How will you satisfy this need?
[Read more…]