When SEO companies go bad!
After you have read this post please share it with anyone who currently employs a company to do search engine optimisation for their business website. What is outlined in this post could have a major negative impact on the future of their website and their online business prospects. You can also share on Twitter, Facebook, Google+ and LinkedIn using the buttons at the top. Here we go…
Something big has happened at Google… really big!
And so far the new Google initiative has mostly gone under the radar (note I said “So far” )
But this will change very quickly once businesses realise that:
- the phone is not ringing as often this week compared to last week
- or maybe the email volume from the Contact Page seems a little more manageable
- or sales seem to be down this week
- or any of the other conversion targets your business has for the company website don’t seem to be firing the way they were
Sure, there are seasonal fluctuations, there are even weekly and daily fluctuations which seem sometimes to have no logical cause.
But, this is a bit different!
What has happened that could cause such a sudden drop in traffic and sales?
The major international SEO blogs have been abuzz with this latest initiative for a week or more now.
And it is looking like it cuts a bit closer to home and has more serious consequences than Google’s now infamous Panda Update!
What is Google up to and how does this affect business SEO?
Google signaled quite clearly at the recent SXSW (Annual music, film, and interactive conference in Austin, Texas) that it intended to level the SEO playing field a bit…
No, actually, a lot!