Weekend Wrap 16 – Google 2012 Review, Small Business Link Building, Fake Social Media Experts

So much insightful information this week it was hard to choose – but we think we selected some of the very best.

Starting off with a 2012 review of all Google updates which will definitely inform and a WordPress theme change SEO check list which is invaluable.

If  you are a small business owner looking for a link building strategy that works – you can read it here.  Also an epic post you will  want to tuck away and read over and over again from Jason Acidre – it’s everything you need to know about inbound strategy and is a fantastic resource.

Our light-hearted post this week gets stuck into social media experts – it’s very amusing and we also feature a post from one of our favourite bloggers Mark Schaefer – he shares his wisdom on great titles for blogposts – always valuable and interesting.

Photo this week – Okiroto Stream Muriwai Beach

Okiroto Stream west coast Muriwai

SEO / Search Engine Optimisation

Wow! 2012 has been a huge year for Google and SEO and this blow by blow summary covers Panda, Penguin, Google notifications, trust and reputation, exact match domains, the Pirate update and a lot more. This yearly summary is in early like the malls and their Christmas decorations.
In this post 5 top US SEO/content strategy experts are asked about the increasing role of content marketing in SEO, measurement of content marketing results, the cost to business and some great examples of companies getting the combination very right. Some very useful insights.
This one is perfectly timed – we are gearing up to move to a new WordPress theme ourselves. Distilled always gives great value and this is no exception. A nice, easy to follow check-list to make sure you don’t lose ground when you move to a new theme. Watch this space for our new design over the coming weeks.

There is always a ton of stuff around link building when you are a big industry player like Kissmetrics or SEOmoz but often these tactics just do not work for a small business. A small local business is unlikely to have the budget, time resources or social reach for a combination of epic content, infographics and linkable, shareable content that goes viral. This post gets real about what works for the little guys.

Social Media Marketing Experts Or Amateurs?

Why should you care about social media?

The rapid rise in social media over the last few years has given business owners some pretty exciting tools to connect with their customers.  Social media presents huge opportunities for dialogue in a global market where discussion, sharing information and exchanging ideas contributes to building better and longer lasting relationships with customers.

Who can you trust?

It has also produced a whole new wave of ‘social media marketing experts’ (SMME) or ‘social media managers’ (SMM) willing to be the voice of your business and take control of your social media strategy.

Social media manager with gag

While some SMM’s will prove themselves adept in managing your business campaigns with social cohesion, it still remains intangible for them to become the ‘voice’ of your business.  There has been a lot of debate over this as business owners scream long and loud “You’re crazy if you think I have time to twitter all day”.

With changes in the Internet happening at the speed of light, finding a SMM today is an interesting proposition. There is no code to follow so you need to be sure when casting your eye around to fill this role that you ask the right questions to ensure you get the right answers.  It is essential you confirm they are fully up to date with the increasing speed of changes in the social media landscape…

Beware the amateurs and the damage they can do!

Take a look at how this ‘voice’ of the business went seriously wrong:

You may be willing to hand over the “voice” and reputation of your business to a SMM company who knows nothing about your business.  Within a matter of hours your business is  let loose in the hands of some rookie sitting somewhere in a room full of thirty or forty people in their early 20’s working on commission and claiming to be versed and trained in the art of social media – its bollocks!

Is it a good idea to outsource social media?

How they can even start to get a handle on how your business or any other business operates is beyond me when you are one of hundreds of companies being offered a monthly package with a ‘one size fits all plan.’   You don’t have to look far on any of the social media platforms to recognise some of the accounts they handle and what a dismal job they are doing.

It may seem like an easy option to hand over the tricky job of understanding and using social media to a SMM company.  However, at best you will be ignored, at worst you will effectively damage your online brand and reputation by looking inept!

So… back to square one then?

You can’t afford to ignore the mighty social media giants because you don’t understand how social media works or because you won’t invest the time to learn this stuff.
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