Brick and mortar businesses need a wake-up call – for their own sake! Many are taking a long time to figure out that marketing has taken a giant leap into a completely new social arena which has not only transformed the way we live our lives but also the way we conduct our businesses.
And for those of you who think social media is just for the young ones, think again.
Users in the category “aged 55 and over” are increasingly connecting with companies through social media.
Agreed, it has taken mature web users a few years to embrace social networking, but they are now becoming the fastest growing segment of users on Facebook and Twitter. The interesting fact is that they are also developing social media habits that have previously been the domain of younger adults and that is – connecting with brands. Statistics show that in November 2010, the mature audience (over 50’s) had actually begun to close the gap – and by April 2011 up to nearly half of them were connecting with brands.