Weekend Wrap 17 – Growth hackers, top social media tools and how to increase blog traffic

A brilliant line up this week and we kick off with an “oldie but a goodie” from Rand Fishkin – an incredible resource for bloggers to tuck away, followed by another great post about “growth hackers” from Distilled and what constitutes an effective SEO strategy.

And Forbes have a post which looks at the 20 most social CMOs in the Fortune 100 – surprising how difficult it was to find 20 who actually use social media. How does that work?

Also see what happens when you take some of the top SEO  industry players and debate the current state of link building  in an informal setting – very interesting and a fun post for those of you who follow SEO – there’s a few gems here!

And also from the Social Media and Content Marketing section we have Content,  Confusion, Clarity – a look at content and SEO from Search Engine Watch, a post from Mike Morgan demonstrating benefits and the dangers of using social media tools (includes a few horror stories) and the epic post of the week is from Jonathon Colman – a brilliant piece which questions content quality in the SEO space – must read this one…and lots more to keep you up to date and up late at night!

Photo this week Bobo the alpaca relaxing in the carrot grass!

Alpaca at Muriwai farm

SEO / Search Engine Optimisation

21 Tactics to Increase Blog Traffic (Updated 2012)

This one is from Rand Fishkin of SEOmoz fame and comes from WAY BACK in January. Amazing how all of this is still totally relevant despite the huge updates by Google almost every month this year. This is one to keep as a reference – put as many of these into practice as you can and note how effective the copywriting and structure of the post is..

SEO’s Are Growth Hackers

John Doherty of Distilled adds another great post about “growth hackers”. In his words growth hacking is all about data driven marketing and relates to not only growth but also customer retention. Being creative, implementation, measurement, repetition – as he says these are all part of a well executed SEO strategy. A good read!

An Open Discussion on the Current State of Link Building

Get half a dozen SEO thought leaders together (online) and get them debating the current state of link building. The informality of the structure offers real insights – five starting points are given then it is up to the participants to share their opinions and the conversation develops from there. Great idea!

What [insert random topic] taught me about SEO

This is the lighter post for the week. If you consume a lot of SEO blog posts like we do you will identify with what this post is poking fun at. “What Whitney Houston taught me about SEO?”, “What waterless urinals taught me about SEO” and many more gems that should have gone nowhere near the publish button!
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Twitter Analytics Tools – A Crowdbooster Review

Management of multiple social media accounts can be a huge drain on your time and resources. Never believe anyone who says social media is free! It ain’t! In this post I will review a Twitter Analytics and scheduling tool called Crowdbooster – no affiliate relationship is involved here so you get nothing but the facts without a pitch. And seeing as this is social – please share with the Tweet, Like, Share type buttons at the top.

Like most people you are probably feeling a little overwhelmed with the sheer number of social media accounts you need to be active on if you are in business.

You are also more than likely finding that tweeting, updating, sharing, liking, +1ing, In-ing (Ha!), pinning, stumbling, tumbling, checking in, digging and every other possible permutation is WEARING you out!

I have written previously about Twitter techniques to engage – this post is about how to cut down on the amount of time spent managing your social media accounts.

Social media analytics

Say hello to the wonderful world of social automation – and before you get up on to your high horse – yes, I can hear the chorus already:

Social is all about the conversation, it is about being in the “now”, it is in real-time… 

I agree, 100%!

And you should never automate conversations in social media, or thank yous, or any other more personalised interactions. Ideally you should check into social media frequently to reply to people… in real time.

However, there are certain aspects of social media which should be automated.

Some of the more mechanical tasks associated with managing your social media can take hours every day if you do these manually.

So, tools to assist with reducing the amount of time you have to spend on social media are a necessity.
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