7 critical SEO blunders agencies are still making

Darren Woolley discussed recently on the TrinityP3 Blog the poor digital efforts of Strategic Marketing Consultants.

And agencies are as guilty as these consultants with their poor online performance.

It never ceases to amaze me when I am creating keyword competitive analysis projects the woeful Search Optimisation execution of many large advertising agencies.

These same agencies are advising on digital strategy for some of the largest brands in the world yet they consistently fail in SEO basics for their own sites.

 

Search engine optimisation is no longer simply a technical exercise. It is definitely not an IT task and Design and Development are usually pretty lost as SEO is much more about marketing than code.

There have been some major shifts in the world of search recently.

Google has been extremely aggressive with a number of major updates to its algorithm in 2012. It is critical that any online strategies take into account the intent of updates such as the Panda Update, which is a monthly refresh, and the Penguin update which has had two roll-outs thus far.

Panda targets a number of content based techniques whereas Penguin is related to link profiles and the quality and natural appearance of back-links.

Without going into too much technical detail, Google is indicating what they see as being their core business value proposition. This is to deliver the best possible search results for their customers by eliminating spam or any borderline manipulative techniques including some strategies which were seen to be compliant in the not too distant past. And the jury is out on whether they have improved results or not.

So how do you achieve high page results without resorting to risky strategies?

  • Create great content – content that will be shared, linked to as a reference, newsworthy content that will inspire discussion and inspire further new content
  • Get social – social signals offer proof of brand authority and popularity and are factored into ranking algorithms. The more active you are socially, the better your SEO results
  • Ensure technical compliance – get familiar with Google’s Webmaster Guidelines or at least ensure your digital team have a comprehensive understanding. Conduct a site SEO audit to eliminate any potential search penalties

There seems to be a lot of talk about the value of search strategy, social media implementation and content marketing yet many of the same agencies which are doing the talking are falling down badly when it comes to their own efforts.
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Weekend Wrap 2 – Penguin fears, meta tags, Twitter tips and more

There has been a lot going on this past week and with everyone waiting for the latest updates from Google we bring you a sneak preview from some of the most influential thought leaders in the industry, plus more about what Google wants from your link building efforts, how to create fantastic ‘explainer videos’ and why telling stories is now so important.

We welcome you to call in on a weekly basis and see the valuable goodies the week brings.

First up though – a picture taken during the week of the wild daffodils in our paddock that burst through every year – Spring is on it way!

 

Enjoy the posts below…

SEO / Search Engine Optimisation

Meta Description Magic: Think Less about SEO & More about Click-Throughs

Hilarious! Google overshoots meta-description length for their own results! Absolute wisdom on the frequently debated meta description tag and its importance to website results.

Google: Further Penguin Update “Jolts” To Come; Panda Is Smoother & Monthly

A lot of people are getting rather anxious as they anticipate  the impending Penguin Update!  Matt Cutts even went as far as to say that the next Penguin will have some jarring effects until Google gets it right…

Why Search, Social Media and Content are Vital For Your Company’s Success

Excellent overview showing how SEO, social media and content strategy are now critical to online success.  Jeff Bullas discusses the three core pillars of digital marketing with Technology Fast 550 expert Andy Jamieson and covers some of the reasons why an integrated strategy works… “Is your company stiff, static and slow or is it dynamic, social and real?”

The Unbearable Torture Of Linking

Is 2012 the time when the scales finally tipped the other way and Google officially became the enemy?  There is a lot of panic out there and this post assures if you provide Google with what they want –  quality website, quality content, engagement…

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Is Social Media The Next Big Bang?

I am currently engrossed in the most amazing book by Bill Bryson, some of you will probably have read it already – “A Short History of Nearly Everything” for which he won the prestigious Aventis Prize in 2004 for best general science book. It’s a remarkable book and I believe the world would be a better place if it was mandatory in every school library.

I know I would certainly have taken an interest in science if this book was around in my day and had been readily available to break down the mysteries of atoms and photons.

Bill Bryson is a gifted story-teller and he presents the study of science through this book in an articulate, friendly and light-hearted way and more importantly, in a language everyone can understand.

The most curious thing happened when I was reading this book that had a profound effect on me.  Now I’ve only read the first few chapters so far but no matter what page I turned I couldn’t stop thinking about the incredible similarities between The Big Bang Theory and the arrival of Social Media… it’s quite extraordinary.

Night lights of US West Coast

What about this analogy?

The Big Bang Theory and social media both appeared as uncontrollable events, a force majeure, something that took hold at a moment in time and has been spreading ever since.

“It took three minutes for 98 per cent of all the matter there is or ever will be to be produced and voila! The Universe was born.”

I’m not saying that the “coming” of social media technology was conceived and completed in three minutes, but we do know that this phenomena exploded onto mainstream consciousness in a similar fashion and expanded with a parallel intensity … and is still spreading.

Both events appeared with a “hiss and a roar” on a magnitude of universal proportions.

Social media keeps on expanding…

“In less than a minute the Universe is a million miles across and growing fast.”

In less than six years social media has made a major impact on our lives… and continues to mature and grow on a daily basis.

And what about this from the Book?

“In 1965 Arno Penzias and Robert Wilson were troubled by a persistent background noise, a steady stream of hiss that was relentless and unfocused. It came from every point in the sky, day and night, through every season”.

(Does this remind you of  a small flightless blue bird that has its lodgings in every corner of the world?)

It was eventually discovered that this “persistent background noise” was in fact the edge of the Universe – some 90 trillion miles away!
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The Social Media Benefits Of Telling Tall Tales!

What are some of your most cherished childhood memories?

…your most loved activities as a child you have grown up with and continued to love as an adult?

Most of the activities and pleasures we love as children change as we mature and become immersed in adulthood and all the trappings of maturity – career, travel, marriage and families of our own to start the cycle over again.

There does however seem to be one aspect of our childhood that never loses it’s appeal – and that is storytelling.

Tall tales bring social media benefits

 

Just think about it for a minute, at any given time you are either listening to a story being told, you are regaling one to a friend or audience, you are reading someone a story or reading one yourself.

Some smart educators and trainers use storytelling to teach new programmes, managers use them in resolving conflicts, addressing issues and facing challenges and many games are based around stories often in an outrageous form with hyperbole gaining the highest points!

Even your best kept secrets destined only for the most private ears – are stories!

Our existence is one big story made up of thousands of tales that weave together the fabric of our lives, chapters that inspire, sadden, excite, rejuvenate, sparkle, enthuse, bring a delightful end to a long day, evoke buried memories and bring joy and laughter into our lives.

Stories can also frighten, agitate, cause discomfort, scare to death, unnerve, disappoint and make you sad.

You will at some time have come across brilliant raconteurs who can recount their anecdotes and experiences with a talent that leaves you feeling the pain or pleasure of their tale, as if it were your own!

You are probably wondering how this relates to the title of this article: ‘The Social Media Benefits Of Telling Tall Tales’ but before I get to this point I want to indulge you just a little bit more.
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Dad Cooks Dinner – Social Media Disaster Follows!

Watching a brand being slaughtered on social media before your eyes can be a strangely compelling thing!

Is it schadenfreude?

Or is it more to do with gaining an understanding of how relentless and punishing Twitter and blogging can be if you get a campaign horribly wrong!

Whichever it was I noticed a particularly acidic Tweet tonight which was aimed directly at a US sauce in a jar company called Ragu.

I probably would have thought nothing of it except for the fact that the Tweet was from a really big US social media name Jason Falls. Jason owns a super high profile social media blog and consultancy called socialmediaexplorer so we are  talking serious influence here.

So I took a look at the link which took me to a post by a blogger named  CC Chapman. He had posted a blog titled “Ragu Hates Dads” – a self-admitted rant, this post really took it to Ragu in a big way on a number of issues.

Remember this is Twitter so this stuff is happening really fast!

CC Chapman would have to be typing frantically to get the post out so quickly!

What was Ragu’s social media faux-pas?

Well, it was more an entire advertising campaign miscalculation. The video which is the main focus of the campaign is below:


Apart from the obvious sexual stereotyping the video is pretty innocuous. Blokes are mainly useless in the kitchen – OK with waffles or grills, and when their wives are relieved of their cooking duties they drink cocktails or wine or sometimes even interact with the kids…

Who wrote this stuff? Ugghhh!
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10 Personality Types You Don’t Want Managing Your Social Media

It is absolutely essential that your social media business pages are managed by someone who understands your brand, your company philosophies and the goals of the social media campaign.

Too often we see the reins being passed to a junior staff member because they already have a Facebook page or are on Twitter! Or anyone who knows anything at all about Facebook or Twitter.

Prepare for the slow-motion train wreck that will inevitably follow.

Take careful note of the recent celebrity tweets that have landed the tweeter in hot water or the badly handled brand reputation crises that have gone viral and done irreparable damage to the company name.

This is an area that needs professional management…

But just for a bit of fun I have outed the personality types that you want absolutely nowhere near your social media marketing management!

1. The Reactive Type

You know this one! Every communication from another social media user which seems like it is in any way critical is replied with a serious put-down or an insult. Think of the stand-up comic delivering a witty one-liner to a heckler. Except in social media it isn’t humourous at all – it looks like your company is paranoid and has a bit of a nasty streak! And you will alienate not only those that the sarcasm is directed at but most other people who read it as well.

2. The non-listener

Yes, a very familiar beast this one. You know the people you are in the middle of a conversation with who can’t wait for you to finish what you are saying because they have something way more important to share. They are likely to talk over the top of you and glaze over as soon as you reply so they can think of the next momentous comment! Put these ones in charge of your social media pages and they will talk at people all day long but never engage in a real conversation by actually listening.

3. The Drunk Tweeter

Oh dear! It has been a fun night out hasn’t it? “I’m abshowludely fiiine… I might just share some really hilari… hilari… funny things on Twitter…” That’s not the company account you have just logged into is it? This is probably not the best time to make fun of the CEO of the company is it? And you may not think that photo you took on your iPhone at 1am is quite so funny in the cold sober light of day! D’oh!

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Social Media For Businesses – How To Lose Friends And Irritate People!

We have all met them – male and female – at some stage in a social situation. They will be the one at the party who you can’t help but notice – not because they have a cool haircut, a great derriere or just that…. je ne sais quoi!

Social media for businesses tipsNo, sadly the reason you have to notice them is because they are right there – in your face.  They demand the attention of everyone in the room from the minute they walk in talking loudly (about themselves), they are not interested in anything you might have to say, they are completely oblivious about social etiquette and don’t even have the slightest awareness of the art of conversation or that this involves listening as well as talking.

After ramming their views down your throat in a bullish forceful manner, they move on to the next victim leaving you exhausted and drained after only a few minutes in their company…

These social bores sure make an impression on us – but for all the wrong reasons.

These are the people we talk about the day after the party “OMG, did you see that guy at the party last night – all he did was brag about himself the whole night, not only was he completely boorish and vulgar – but he wasn’t smart, witty or interesting by any stretch of the imagination.

And so it is with Social Media Bores…
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10 Facebook Mistakes That Will Get You Unliked, Unfriended, Blocked, Reported And Even Banned!

Everyone is on Facebook, right?

Now over half a billion users are on Facebook which means that if Facebook was a country it would be the third largest country in the world…

Impressive isn’t it!

And everyone knows that Facebook is an endless source of leads, traffic, and anything else you could possibly want.

This is the main problem – so many people throw themselves at Facebook with a frenzied “market at everything that moves” approach which is doomed to failure.

Social Media MistakesSo here I have compiled 10 Facebook mistakes which will not only annoy many, many Facebook users but will no doubt get your butt kicked off the platform if you persist!

Facebook Mistake #One

When you accept a friend request follow up by posting a link to your “get rich quick” business opportunity on the new friend’s wall! This is a classic and it happens over and over again. Why would you even think someone would be happy to have you post a great big fat advertisement on a wall which most people try to make reflect who they are and what they do…

Facebook Mistake #Two

Comment on a thread where people are having a conversation by adding something that is completely unrelated followed by a link to your iPad giveaway, business opportunity or whatever. Now everyone will of course appreciate you doing this… Think of it like being at a party having a really interesting conversation with someone and a complete stranger walks up and interrupts with “I made $17,341 in just three days last week! Find out how you can too!” Hmmmm….
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Social Media and SEO – NZ Businesses in Growth Mode Using These Strategies

How Social Media combined with SEO creates opportunity for New Zealand business

With social media and SEO – NZ Businesses have the most incredible tool at their fingertips to propel their business into another orbit!

If you are using this powerful combination to generate more web traffic for your business, then you are definitely on the right track and you already appreciate the massive potential of these two methods of Internet marketing.

What other marketing tools give you access to a massive audience of potential customers either globally or locally targeted?  And what other communication tool can turn inter-active dialogue into sales?  For effective conversion nothing else comes close!

If you still think that social media is where you post your holiday snaps and talk to family – think again…

Social Media for business growth

Let’s dig a little deeper and look at some facts.

  • Social networking now accounts for 22% of all time spent online in the United States and this is growing every month!
  • Twitter averages almost 40 million tweets per day and has over 200 million users.
  • Facebook has over 500 million registered users.
  • Social media usage in New Zealand is skyrocketing!

Most businesses here are now getting new profiles on Facebook and Twitter – mind you the execution of many accounts is woefully inadequate.  To avoid making big mistakes that can affect your online business persona, make sure you are listening to the right advice.

Why is it so powerful?
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Social Media Is A Powerful Add-On To SEO Strategies

What is Social Media and how can it benefit an online marketing campaign?

Why would you waste your time messing around with Facebook or Twitter?

Isn’t that the site that the kids use to talk to their friends and to post pictures?

Wrong!

There is an assumption that is prevalent – particularly here in New Zealand – that LinkdIn is the only social networking site “professionals” would use. The other sites are spammy or for following celebrities or just plain juvenile.

Wrong again!

And this is in no way bagging LinkdIn. It is a very effective platform for networking and creating connections that could lead to business opportunities.

But… and I will go out on a limb here… the real business growth comes from three massive social media platforms!

What are they?
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