Business owners now have an exceptionally powerful and proven marketing tool to add to their portfolio – Twitter!
As we all know Twitter is one of the largest social networks in the world and if you take the time to create and shape a strategy that integrates with your other marketing methods you will certainly reap the benefits.
To understand how marketing with Twitter brings business success can be a daunting prospect if you are not familiar with the nuances of Twitter and it definitely pays to get it right.
Unfortunately most companies are missing out on this opportunity simply because they have not taken the time to understand how Twitter can work for their business.
In his book “The Tao of Twitter” Mark Schaefer says “I have studied, observed and written about hundreds of different success stories through Twitter and the social web and they all have one common formula running through them. This is truly the path, the way, the Tao of Twitter.”
He goes on to describe the business benefits of Twitter as being created through three elements – one of these is “Authentic Helpfulness.”
In the case studies below I demonstrate how all of these connections have occurred through ‘authentic helpfulness’.
In all cases there was never a pitch for business and no sales page to convert leads.
The connections were made through the genuine desire to offer valuable information to educate and help other business owners understand how they too can reach out to find potential business and partnerships using social media.
As Schaefer says “Content is the new currency of the social web and sharing valuable information is the catalyst to forming new relationships and business partnerships”.