Weekend Wrap 2 – Penguin fears, meta tags, Twitter tips and more


There has been a lot going on this past week and with everyone waiting for the latest updates from Google we bring you a sneak preview from some of the most influential thought leaders in the industry, plus more about what Google wants from your link building efforts, how to create fantastic ‘explainer videos’ and why telling stories is now so important.

We welcome you to call in on a weekly basis and see the valuable goodies the week brings.

First up though – a picture taken during the week of the wild daffodils in our paddock that burst through every year – Spring is on it way!



Enjoy the posts below…

SEO / Search Engine Optimisation

Meta Description Magic: Think Less about SEO & More about Click-Throughs

Hilarious! Google overshoots meta-description length for their own results! Absolute wisdom on the frequently debated meta description tag and its importance to website results.

Google: Further Penguin Update “Jolts” To Come; Panda Is Smoother & Monthly

A lot of people are getting rather anxious as they anticipate  the impending Penguin Update!  Matt Cutts even went as far as to say that the next Penguin will have some jarring effects until Google gets it right…

Why Search, Social Media and Content are Vital For Your Company’s Success

Excellent overview showing how SEO, social media and content strategy are now critical to online success.  Jeff Bullas discusses the three core pillars of digital marketing with Technology Fast 550 expert Andy Jamieson and covers some of the reasons why an integrated strategy works… “Is your company stiff, static and slow or is it dynamic, social and real?”

The Unbearable Torture Of Linking

Is 2012 the time when the scales finally tipped the other way and Google officially became the enemy?  There is a lot of panic out there and this post assures if you provide Google with what they want –  quality website, quality content, engagement…


Social Media and Content Marketing

Building An Engaged Audience On Twitter

A great post for anyone who has Twitter set up and now wants to move into the next phase.  It introduces a comprehensive plan on how to attract the right audience and get them motivated enough to follow your updates and some awesome tips on the best ways to engage with your followers.

7 Reasons Storytelling Is Important For Branded Content

Storytelling plays a major role in content marketing today. We have been telling stories for thousands of years and everyone knows the powerful effect it has on an emotional level.  (remember when you were young how you couldn’t wait to hear your favourites story over and over again)!  In this fascinating post we get to see how stories create an impression that goes deeper than facts and figures…

Klout Transforms Into “Social Media Resume” With New Design

Couldn’t care less what your Klout score is?  You might want to rethink that after you read this post.  Klout is undergoing a major overhaul and redesign as it aims to become your “social media resume” with emphasis on engagement being favoured heavily over sheer follower numbers.

Stop Creating Explainer Videos, You’re Doing It All Wrong!

It might sound strange… but this post will show you why “it’s all about the script – not the video.”  Industry expert takes you through a step by step plan on how to make an explainer video that works and how you can boost your  conversion numbers if you take the right approach.


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Come back next week for more fantastic content and business resources from the week that was at ‘Weekend Wrap’.

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