Weekend Wrap 3 – SEO Site Audits, Bad Google, Scrapers, Social Ecommerce


This week we found some astonishing data about the huge gap between paid and organic clicks, Google behaving badly (again), how to prevent people stealing your content and what to do about it when they do, why you should be thinking about your audience as five year olds and much more.

Enjoy the posts…

Photograph this week is our doberman Cooper on Muriwai Beach, West Coast, New Zealand – one of our favourite daily walks.


SEO /Search Engine Optimisation

PPC accounts for just 6% of total search clicks [infographic]

You could be very surprised at the results this infographic reveals involving 28 million people in the UK  (June 2012 research) which shows stats for paid vs. organic search!  Very interesting… particularly around gender and age… worth a look!  Figures like this show just how important SEO is – Adwords consultants will disagree I’m sure!

How to Conduct a Technical SEO Site Audit

In our Weekend Wrap #1 we gave you ‘How to conduct an On Page SEO Audit’ – you can now advance to the next step and conduct a Technical Site Audit with this thorough post which includes a checklist of items to watch for.  Bear in mind, if the pages on your site can’t be crawled, then they definitely can’t be indexed by search engines.

Rank Modifying Spammers

Aaron Wall exposes more tricky (bad) behaviour by Google!  Is Google toying with you before sending your site plummeting to the target rank?  Are there any webmasters still under the illusion that Google is the SEO’s friend or has that club diminished to zero?  Read on…

Google Is Smarter Than You

This post cautions SEOs as to how they should view Google’s changes and to think deeply about how they deploy their decisions.  Why?  Because Google is smarter than most of you…. (read the interesting comments)

Social Media and Content Marketing

How to Keep Scrapers from Ruining Your Content Strategy

If your content is getting stolen you could think of it as a compliment… but, if the scrapers outrank you with your original post and steal your traffic, how would you feel then?  In this enlightening post Neil Patel gives you 8 steps on how to stop people from stealing your content…

Why You Should be Talking to Five Year Olds

Delightful post using five year olds as a mental metaphor for your audience.  This is good business advice you can apply to social media on how to grab your customers’ attention, what motivates them and how to find the hook!

Probably the Smartest Thread You’ll Read on (Social) E-Commerce…

Tons of intelligent insights on ecommerce here – including 117 comments from industry thought leaders.  An absolute must read if  you’re a business, brand, entrepreneur, social or otherwise.  And if you’re pushed for time there’s even a speed summary of key takeaways.

How to create a company page on LinkedIn

Smart people use LinkedIn very successfully as part of their integrated marketing strategy.  Before you do anything the most important step is to get your company page set up and working property – it’s definitely worth it.  Here is an easy guide showing you how it’s done.

That’s it for another week…

If you enjoy these posts you can let others know by hitting the share buttons at the top of the page.

Please let us know which posts you found the most useful/interesting by leaving a comment…