In this Weekend Wrap we’ve got more Google changes guaranteed to upset some Webmasters, valued link building information on how to recover from Panda and Penguin updates, how to run an SEO audit using Google Webmaster Tools and a cool infographic that shows why content marketing is the new branding… and lots more!
Enjoy the posts…
This week’s photo – the magnficient very showy Hippeastrum that graces us with its beauty year after year.
SEO / Search Engine Optimisation
Finally… Google addresses the common search engine hack of buying an Exact Match Domain and using it to rank a poor quality website. There will be some pretty angry SEOs and affiliates out there who have been relying on this dubious technique.
How do you get links to an ecommerce site if your products aren’t very exciting? This comprehensive post outlines some mistakes sites are making and gives tips on how to attract those valued links.
Was your website hit by Google’s Panda or Penguin updates? Neil Patel from Kissmetrics and QuickSprout outlines a few valuable strategies to help you recover your ranking and your website traffic..
Very useful post on how to run an SEO site audit using Google Webmaster Tools. This step by step tutorial is worth tucking away for future reference. Comprehensive stuff!
Social Media / Content Marketing
Nice post discusses the importance of a strong call-to-action and dispels some of the myths around where the CTA should ideally be placed. Should your CTA always be above the fold?
Why is content marketing the new branding? How do we inspire people to generate content? You can find out how in this infographic that explains how the essence of a brand lies within its meaning and how the words you choose matter. It’s an excellent read from Copyblogger.
This is an amazing infographic about LinkedIn, one of the largest social networks and it demonstrates in a very detailed way how LinkedIn works and how it has grown to be the number one resource for professionals all over the world – great stats!
Finding it hard to keep up with your reading? Here is a comprehensive list of 75 of the best blogs in the industry all ready to go with RSS feed links. A very comprehensive piece of work that will be an invaluable resource. Get your Google Reader account rocking with these 75 RSS feeds.
Well, that’s it for another week. We hope you are enjoying the Weekend Wrap and that you are getting some valuable insights into the incredibly fast moving world of search, social, content marketing and all the other permutations involved with having a business with an internet presence.
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And let us know which posts you found the most useful/interesting by leaving a comment…
Midge Hand is a Co-founder and Director of High Profile Enterprises. Midge is one of only around 50 Copyblogger Media Certified Content Marketers and is the only one in New Zealand. When away from the demands of running High Profile Enterprises, Midge enjoys time with family, cooking for friends, Pilates and paddle boarding. This year her new challenge is to learn to play the melodica.