In this Weekend Wrap we uncover leaked changes to Google Webmaster Guidelines, what to expect for future SEO, how to create a great new Twitter header and some great advice on blogging you will want to emulate.
Enjoy the posts…
This week’s photo – a seagull soars above the wind drifts as two surfers head out to catch some waves at Muriwai Beach.
SEO / Search Engine Optimisation
Are there changes afoot to Google’s Webmaster Guidelines? And why did Patrick Sexton from FeedTheBot remove his recent post from two Google employees which “were not meant to go public yet.” Doh! Interesting… (cracks in the empire’s PR schedule?)
A look at what to expect in SEO from Brett Tabke – CEO of Webmaster World and Pubcon (so he should know). Where is SEO heading in the next 12 months or so? (crystal ball anyone?)
Want to know what the best link analysis tool is? Is it Ahrefs, SEO Majestic or Mozscape? Pretty detailed research here on which tools perform the best. In the post-Penguin world an understanding of link profiles is more important than ever.
Social Media / Content Marketing
Great interview with Tim Washer of Cisco about storytelling and B2B marketing strategy – Senior Marketing Manager or Corporate Comedian? Great insights!
You want to make sure your latest post is worth your readers’ time, so just before you hit publish have a look through this checklist to be absolutely sure that you haven’t made a mistake, or haven’t left anything out – it’s a good habit to cultivate.
What bores one reviewer might compel another? Getting your point across, testing for conversion and long sales pages – are they read or dismissed as too wordy? Read on for some good advice.
Well, that’s it for another week. We hope you are enjoying the Weekend Wrap and that you are getting some valuable insights into the incredibly fast moving world of search, social, content marketing and all the other permutations involved with having a business with an internet presence.
Please take a second to share using the social media buttons at the top!
And let us know which posts you found the most useful/interesting by leaving a comment…
Midge Hand is a Co-founder and Director of High Profile Enterprises. Midge is one of only around 50 Copyblogger Media Certified Content Marketers and is the only one in New Zealand. When away from the demands of running High Profile Enterprises, Midge enjoys time with family, cooking for friends, Pilates and paddle boarding. This year her new challenge is to learn to play the melodica.