In the Weekend Wrap this week we look at one of the big recent Google updates which dictates what content should go where on your pages, a look at the return of the infamous “Google Dance” and what it means to your website, common mistakes people make with their content marketing, some of the most successful companies on Twitter and how they do it and a great post which shows common grammatical and spelling errors online (bet you can find some you make!) .
This week’s photo – had a weekend away at beautiful Ohope Beach and the image comes from the town of Whakatane which is ten minutes away. The Lady on the Rock – located at the mouth of Whakatane’s harbour holds cultural significance as the statue represents Wairaka, the woman who inspired the name Whakatane.
SEO / Search Engine Optimisation
Google makes it very clear that websites with quality text based content above the fold will pick up extra Google love. So if your designer wants to fill the top of the page with a slideshow you know what to say. What Google wants, Google gets…
There are so many potential problem areas in SEO. All someone needs to do is change one piece of code and you find out only when impressions or visitor numbers begin to fall. (we have seen cases where developers have accidentally deleted all metadata from a site!) Here is a useful checklist for ongoing auditing of SEO processes.
Social Media/Content Marketing
Well, that’s it for another week.
We hope you are enjoying the Weekend Wrap and that you are getting some valuable insights into the incredibly fast moving world of search, social, content marketing and all the other permutations involved with having a business with an internet presence.
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Midge Hand is a Co-founder and Director of High Profile Enterprises. Midge is one of only around 50 Copyblogger Media Certified Content Marketers and is the only one in New Zealand. When away from the demands of running High Profile Enterprises, Midge enjoys time with family, cooking for friends, Pilates and paddle boarding. This year her new challenge is to learn to play the melodica.