There’s been a lot of talk, controversy and opinions shared on where SEO is heading for 2013. The first post in the Weekend Wrap for this year is from Eric Enge at Search Engine Watch where he gives his SEO predictions for the ever changing world of search. We follow that with the essential SEO elements of keyword research – is it the most important part of SEO?
If you have ignored Google+ in the past, it might be a good time to read this post from Dejanseo where they explain the difference between authorship and author rank and whether author rank will be factored into Google in 2013.
No, link building is not going to go away and Jon Cooper sets the record straight in this enlightening post and tells us why it’s here to stay.
Mike’s post ‘8 SEO fundamentals for marketers and agencies in 2013’ is a good read and if you’re in the marketing game you will want to be informed on how content strategy, social media and technical compliance will be critical to web marketing.
Other great posts offering valuable insights for social media proof, link building for ecommerce sites and our last post for the week comes from John Doherty on The Future of Cross Platform Publishing.
The image this week is from our new office in Ohope Beach
SEO / Search Engine Optimisation
Social media/content marketing:
Usually John Doherty writes great pieces on SEO however in this post he looks at the benefits of optimised cross platform publishing. By this he means purposing your content for mobiles, tablets, apps, RSS and the full range of social media sites. Too many times what looks good on one of these looks shockingly inept on others.
This is our first Weekend Wrap for 2013 (wee bit late)!! With the moving of our office to Ohope Beach and lots of other things going on we are a bit late getting this out… Now that we’re settled the Weekend Wrap will continue to collate and share the best content we find on a weekly basis so you can keep up to date with what’s going on in the world of search, content marketing and social media.
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Til next time
Midge Hand is a Co-founder and Director of High Profile Enterprises. Midge is one of only around 50 Copyblogger Media Certified Content Marketers and is the only one in New Zealand. When away from the demands of running High Profile Enterprises, Midge enjoys time with family, cooking for friends, Pilates and paddle boarding. This year her new challenge is to learn to play the melodica.