Weekend Wrap 20: What is SEO? UX myths & the ultimate LinkedIn cheatsheet


We kick off the Weekend Wrap with some easy to grasp  SEO basics – it’s good stuff and it is in an Infographic for ease of reading.

For the more advanced SEO geeks there is a technical post with step by step instructions on how to avoid duplication and have correct optimisation for WordPress.

Did you hear about Interflora disappearing out of search around 14th of February?  Have a look at this post and make up you own mind as to why Google refuses to comment. Why is Interflora is showing up so quickly, just 11 days after being penalised?

If you’re not up with Google+Local you will definitely want to read this one – insights from David Mihm – the authority on Local Search.

Moving to social media and the hottest social business platform right now seems to be LinkedIn.  If you think it’s just a portal to showcase your C.V. think again… there’s an awful lot of business done on LinkedIn and this is one of the best guides to effective LinkedIn use we have seen.

Next up Copyblogger asks the question – is it time for content marketers to abandon Facebook? What do you think?

We have found some brilliant posts in the content marketing field including a very comprehensive resource for everything you can think of related to content strategy and SEO – Huge! check it out!

There are posts on creating remarkable content (high end stuff), web copywriting tips from one of the best, a 3 step process to writing content…

And there’s lots more…

The image this week comes from our new location where a lone gull sits looking over Ohope Beach – which has just this week been voted the Best Beach in New Zealand.

SEO/ Search engine optimisation:

What The Heck Is SEO And Why Should I Care?

This fantastic infographic from Point Blank SEO is a back to basics, simple introduction to SEO for people who do not really want to know about the complexities of SEO implementation. Exactly what is SEO? Simple concepts, a brief history, easy to understand explanations for the newbie or for people in your organisation who are not up with digital marketing and SEO.

SEO Friendly WordPress in 12 Steps

Right, now that the easy stuff is out of the way it’s time to get into a more technical post on how to correctly optimise your WordPress site to eliminate the dreaded duplication issues that Google is unimpressed by and to ensure your site functions as well for SEO as possible. Nice post, useful step by step instructions – check it out.

Interflora Gets Its Google Rankings Back, 11 Days After Penalty

This story lit up the SEO blogs in the last few weeks. Massive UK brand Interflora was removed from Google for paid link strategies which breached Google’s guidelines. Every news site that accepted their paid advertorials had their Pagerank reduced to zero. You can imagine the loss of revenue this would mean for Interflora (and for the news sites). They must have worked day and night to remove the non-compliance and then 11 days after the penalty they are back – but with lower page positions. I think some of the sites that have had to wait 3 or even 6 months would not be impressed with the speedy return.

Google refused to comment about Interflora’s disappearance from its search results, but two days after the penalty — and another penalty that lowered the visible PageRank of some UK newspapers — Google issued a warning against “advertorials” that pass PageRank.

UX Myths That Hurt SEO – Whiteboard Friday

SEOmoz’s Whiteboard Fridays are always very informative and come straight from the fore-front of SEO thought leadership – especially when hosted by Rand Fishkin. This one looks at common User Experience myths that actually hurt SEO efforts. Particularly interesting is the use of stock images to enhance a page versus one with just text – which one do you think would work better?

Local U Recap: David Mihm’s Local Search Tactics

David Mihm is one of the world’s top thought leaders on Local search (which you may be surprised to know is quite a different area to your usual SEO) and here is an insightful summary of a recent appearance at a Local SEO event in Baltimore. Learn about the importance of citations, links and reviews and best practice for these here.

Social Media:

The Ultimate Cheat Sheet for Mastering LinkedIn

This great “ultimate guide” post will teach you how to be a LinkedIn super-user in 34 steps. I have already found several I need to do and I’m sure you will as well. LinkedIn seems to be going from strength to strength at the moment and a lot of this is driven by the realisation by many that it is not just a place to hang your CV – that it is actually a social business platform where you engage and share expertise.

Is it Time for Content Marketers to Abandon Facebook?

Love the controversial headline! Facebook has alienated a large number of businesses since its IPO with what many are calling “bait and switch” tactics. And how disheartening is it to see the small number of your audience who get to see your posts unless you pay Facebook? In saying that Facebook is still extremely powerful for B2C, particularly if your product is highly visual – music, fashion, travel, food and others still get benefits from Facebook’s viral potential.

My, What A Big Profile Page & Cover Photo You Have, Google+

Danny Sullivan of Search Engine Land evaluates the new super-sized Google+ cover image and has a bit of fun playing Russian stacking dolls with Google+, Facebook and Twitter to see which one delivers content the best. If you haven’t already upgraded your cover image now is the time to do it – the image makes even Facebook’s one look tiny and I’m sure that was part of the plan.

Social Media and Beyond: Building Your Digital Footprint

This post offers wisdom on the importance of building a credible online brand using an engaged social media presence and blogging to share ideas, add value and connect with people. In 2013 social media on it’s own is not enough for online authority or influence. Content has become the critical partner of social.

When businesses mistake social media marketing for a one-way conversation, the true value is overlooked. What many fail to realize is that social media is not simply a dissemination tool, but rather a brand augmenter and community builder.

Content marketing:

An Evergreen Content Forest of Digital Marketing Resources

We subscribe to Nick Eubanks weekly newsletter and he is always able to come up with a great mix of SEO posts, funny or interesting stuff, conversion optimisation and UX content and bits on business and entrepreneurship. This curation could have sat in any of the categories here so Content marketing will have to do. This is an epic resource of excellent posts from the last few months and anyone who is serious about marketing, particularly of the web based variety should tuck this away and work through it.

Here’s How Lisa Barone Writes

Want to learn how to write great, compelling copy for the web? Copy that will make your customers/clients/prospects take the action you would like them to? Then you need to study the best and Lisa Barone has written a lot of top posts for many of the biggest blogs on the web. Great insights here.

How much time, per day, do you spend reading or doing research?
I’d estimate ten hours. I’m constantly reading and researching topics. The only way to become a better writer is to learn more about your topic and expose yourself to more voices.

Content Creation: 3 Steps to Great Marketing Writing

This 3 step writing formula from Content Marketing Institute is brilliant in the simple and effective insights on how to create your titles and content for the web. How often do you see this content writing formula in action? Exactly! And that is because it works, and this post explains why.

What It Takes To Get Remarkable Content Done

This is a really interesting post about what it takes to create cutting edge content and looks at the creative, development and promotion strategies (plus the large investment) to get content that really gets noticed and gains big results. Fascinating insights into how much is involved with high end content now and the ideas and technical implementation required.

Conversion rate optimisation:

Click Here: 11 Ways to Improve Your Call to Actions

Neil Patel offers 11 ways to improve your calls-to action to improve your click-through rate and Neil should know. He founded Kissmetrics and Crazy Egg – 2 of the best analytics solutions available. Covered here are button copy, how colours affect action, positioning, design, timing and even negative or no call-to-actions.

Gmail once tested 50 shades of blue for their call to action color and found the highest converting shade. The end result was a boost in signups.

11 Common A/B Testing Myths BUSTED

As with anything web based there is an awful lot of misinformation out there around split testing to improve conversion. This post from Hubspot takes a look at some of the more common myths – myths like “A/B testing is not as effective as multivariate testing”, “You need to be a tech-savvy marketer with a large budget to do A/B testing” and 9 more.

Thanks for reading the Weekend Wrap. Hope you found some useful insights from these posts – we certainly did!

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Till next time.