Welcome to the latest edition of “The Wrap”. Here we bring together the latest articles on Inbound Marketing, cutting out all the nonsense, click-bait and out-dated information the World Wide Web is full of. In this edition you’ll only find the most relevant, current and practical info to help with your online business.
In this edition we look at whether SEO titles and heading tags still have an impact on SEO, a couple of posts on getting your SEO right and an update on recent changes made by Google.
In the content marketing section we have some great writing tips, a post on how to optimise your content for Google’s Rankbrain and some very useful tools for blogging. In the social media section we have some great tips for Facebook use, an update on Instagram’s new analytics features and some strategy information on generating more momentum and more traffic.
Click on the titles to read the posts. Enjoy!
Googles algorithms have developed so much in recent years, it’s hard to tell if the basic stuff is even important any more. This article tests the theory with an objective approach and interesting conclusions.
It seems that Google still relies on us setting well optimised H1 and Title tags, and that even small changes to these can make a difference to your organic search performance.
If your customer is looking for what you sell and they’re nearby, how do you make sure they can find you? This great article explains what you should have on your site to make Google pick you first. Time for a NAP! And if you don’t know what NAP means, click you need to read this.
Last month Google updated its Search Engine Results Page (SERP), making titles longer and images wider. What does this mean for your business? How can you benefit from it? This article answers those questions and more.
New to SEO? This is a great article if you’re new to SEO. It explains the do’s and don’ts, but more importantly, WHY you should and should not do those things. From setting up your first site, to writing your first blog post, it’s all here.
Not so new to SEO? The great thing about this business is it’s constantly changing. New methods, updates and technologies mean that if you don’t stay on top of your game, you’ll soon be left behind. Take a look at these 13 ways to keep up with the pack.
Learn from the best, as advertising legend Bob Stone explains his 7 step formula to writing a marketing campaign. Eddie Shleyner explains each step and gives examples, making it hard to go wrong!
Bob Stone was a giant figure in the advertising world. His colleagues called him “Mr. Direct Marketing” because he wrote countless successful direct mail pieces, selling everything from surgical dressings to business club memberships.
We’re constantly told to “tell a story” when it comes to marketing, but that’s easier said than done. This article gives some pointers on how to infuse a bigger story with smaller ones, making the process easier.
As we move inexorably towards Skynet and the rise of the Terminators, it’s probably a good idea to make friends with RankBrain, Google’s latest Artificial Intelligence. Here, Lee Wilson explains how to fine tune your website to the latest Google update.
RankBrain uses machine learning and AI, with the ability to predict meaning, and therefore relevancy, to display the best matching results, even for previously unknown, and new search requests.
You could have the best website in the world, but if everyone things you’re spam, no one will come visit. With so much crap out there on the web, building credibility is a big deal. Josh shows us how to do it.
If you’re a Blogger, then you need to read this excellent article that contains 14 tools to help bloggers quickly, efficiently perform common tasks. From sourcing free images to catching those annoying typos.
Here, Jodi Harris explains why baby steps are better when it comes to posting your content on Social Media. Timing is just as, if not more important than content.
Posting something on Social Media isn’t the end of the process, but just the start. How do you get people to click through to your site and eventually buy whatever you’re selling? These 6 tips will help gain you more traffic.
To stick out in this market place you can’t just work hard, you’ve got to work smart. You’ve got to utilize the right strategies to get noticed. And those strategies might not be what you think they are.
If you’re serious about your business, then it should have a Facebook page. And if you’re serious about Facebook, then you should read this article on how to get the most from it.
Instagram is preparing to launch a series of new tools for anyone using its platform, including business profiles with contact buttons and access to maps and directions. Check it out here.
Another great article on getting the most from your business’ Facebook page. Did you know you can add a “Services” tab to your Facebook page? Most people don’t. Take a look at how.
That’s it for this edition of the Wrap. Hopefully you found something here that helped you and your business.
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With experience in everything from graphic design to teenage counseling, Gary finally settled on writing as his main weapon of choice. “But writing is just one part of this job, which is why I love it so much. It’s hard to get bored with so many irons in the fire. If I’m not researching an article, I’m on Social Media, or working behind the scenes to optimise a site for Google’s latest algorithms. I learn something new every day, and each day brings with it new challenges.”