Top marketing experts predictions for 2017


Anyone can predict the future – it’s being accurate that’s the hard part. After all, Back to the Future promised us Hoverboards by 2015 and that didn’t happen. Not that we’re bitter about it.

Bearing this in mind, High Profile Enterprises have scoured the ‘net, searching for 2017 predictions from people who actually know what they’re talking about. Forget flying cars and entire meals in pill form- these predictions might actually come true.


SEO predictions – what to expect from search and content marketing in 2017

Every time Google makes a major change, so-called experts cry about the death of SEO. Well, it hasn’t happened yet, and 2017 doesn’t look any different. In fact, Search Engine Optimisation will become an even more important skill to have in your organisation in the coming year.

In January Google will begin to add warnings to websites in Chrome that are not using https (secure certificate). This will affect password options and credit card options and will have a bold “Not Secure” notification

Actionable guide to SEO in 2017

Another excellent guide to SEO in 2017. Focusing on the basics and what you should be doing right now to prepare for the next 12 months and Google’s upcoming changes.

How to Craft a Remarkable SEO Strategy for 2017 – Whiteboard Friday

This coming year promises to be huge for our industry, and there’s a lot to consider when planning 2017. In this Whiteboard Friday, the ever-excellent Rand Fishkin outlines how to craft an SEO strategy to help you and your business survive and adapt to the coming changes.

Social Media

4 Twitter fixes Jack Dorsey says he’ll consider in 2017

Twitter certainly had its problems in 2016, and what better way to fix something than to ask the people who use it. Twitter chief executive Jack Dorsey issued a public call for feedback on what his company could be doing better, and people weren’t shy about telling him.

Mark Zuckerberg’s 2017 Personal Challenge: Visit and Meet With People in All 50 States

Every year, Facebook co-founder and CEO Mark Zuckerberg posts a personal challenge to himself. Previous challenges have included building an AI personal assistant for his home, running 365 miles, reading 25 books and learning Mandarin. This year, his personal challenge is to visit all 50 States in the USA, meeting and chatting with people along the way.

Facebook Trends: 9 Predictions on What to Expect in 2017 

Keeping with Facebook, while Mark’s off galivanting around America, what are the rest of us going to be doing? Facebook is constantly evolving, and in 2017 they’re expected to make some big changes. Keep ahead of the curve with this excellent article from Brandwatch.

Marketing: Top 8 Social Media Trends to Watch in 2017

The world of social media moves fast, so predicting what’s going to happen is a huge help in just keeping up, never mind staying ahead of the curve. Luckily Kit Smith has listed 8 areas he feels are worth keeping an eye on in the coming year.


Strategies You Need To Try in 2017, According to 13 Digital Marketing Experts

This article talks to 13 of North America’s most influential digital marketing experts about their plans for 2017. Trust us, if these guys are doing it, then you should too.

It’s easy to walk away from a marketing article with the intention of implementing X tactic. But without taking a step back and seeing how it fits into your overall strategy, you’re about as likely to actually do the work as I am to actually do my workout.

Marketing management predictions for 2017 by the TrinityP3 consultants

The TrinityP3 consultants work with marketers, advertisers and procurement professionals to improve the marketing outcomes for those organisations. This year we have challenged the TrinityP3 consulting team to share their most pressing trends and predictions for 2017.

Content Marketing

Content Marketing Trends – What To Expect In 2017 And Beyond

A great article by Forbes Magazine, with an explanation of distribution, which different types of content to use, and the top 5 trends to watch in 2017.

Five Content Marketing Trends to Watch in 2017

An interesting post from Content Marketing Institute’s Joe Pulizzi. This one is more concerned about potential risks than the usual content marketing takeaways.

Get a Jump on 2017: 11 Can’t-Miss Content Marketing E-Books

Knowledge is power. So a good place to finish is this recommended list of content marketing e-books to further increase your knowledge in this fast-moving area.


Well folks, those are our top predictions for 2017. Did we just promise everyone a Hoverboard? Only time will tell. Check back again in a year to find out! In the meantime, sign up to our spam-free newsletter, or if you know of anyone who’d like this post then please feel free to like and share.