Anyone can predict the future – it’s being accurate that’s the hard part. After all, Back to the Future promised us Hoverboards by 2015 and that didn’t happen. Not that we’re bitter about it.
Bearing this in mind, High Profile Enterprises have scoured the ‘net, searching for 2017 predictions from people who actually know what they’re talking about. Forget flying cars and entire meals in pill form- these predictions might actually come true.
Every time Google makes a major change, so-called experts cry about the death of SEO. Well, it hasn’t happened yet, and 2017 doesn’t look any different. In fact, Search Engine Optimisation will become an even more important skill to have in your organisation in the coming year.
In January Google will begin to add warnings to websites in Chrome that are not using https (secure certificate). This will affect password options and credit card options and will have a bold “Not Secure” notification
Another excellent guide to SEO in 2017. Focusing on the basics and what you should be doing right now to prepare for the next 12 months and Google’s upcoming changes.
This coming year promises to be huge for our industry, and there’s a lot to consider when planning 2017. In this Whiteboard Friday, the ever-excellent Rand Fishkin outlines how to craft an SEO strategy to help you and your business survive and adapt to the coming changes.
Twitter certainly had its problems in 2016, and what better way to fix something than to ask the people who use it. Twitter chief executive Jack Dorsey issued a public call for feedback on what his company could be doing better, and people weren’t shy about telling him.
Every year, Facebook co-founder and CEO Mark Zuckerberg posts a personal challenge to himself. Previous challenges have included building an AI personal assistant for his home, running 365 miles, reading 25 books and learning Mandarin. This year, his personal challenge is to visit all 50 States in the USA, meeting and chatting with people along the way.
Keeping with Facebook, while Mark’s off galivanting around America, what are the rest of us going to be doing? Facebook is constantly evolving, and in 2017 they’re expected to make some big changes. Keep ahead of the curve with this excellent article from Brandwatch.
The world of social media moves fast, so predicting what’s going to happen is a huge help in just keeping up, never mind staying ahead of the curve. Luckily Kit Smith has listed 8 areas he feels are worth keeping an eye on in the coming year.
This article talks to 13 of North America’s most influential digital marketing experts about their plans for 2017. Trust us, if these guys are doing it, then you should too.
It’s easy to walk away from a marketing article with the intention of implementing X tactic. But without taking a step back and seeing how it fits into your overall strategy, you’re about as likely to actually do the work as I am to actually do my workout.
The TrinityP3 consultants work with marketers, advertisers and procurement professionals to improve the marketing outcomes for those organisations. This year we have challenged the TrinityP3 consulting team to share their most pressing trends and predictions for 2017.
A great article by Forbes Magazine, with an explanation of distribution, which different types of content to use, and the top 5 trends to watch in 2017.
An interesting post from Content Marketing Institute’s Joe Pulizzi. This one is more concerned about potential risks than the usual content marketing takeaways.
Knowledge is power. So a good place to finish is this recommended list of content marketing e-books to further increase your knowledge in this fast-moving area.
Well folks, those are our top predictions for 2017. Did we just promise everyone a Hoverboard? Only time will tell. Check back again in a year to find out! In the meantime, sign up to our spam-free newsletter, or if you know of anyone who’d like this post then please feel free to like and share.
With experience in everything from graphic design to teenage counseling, Gary finally settled on writing as his main weapon of choice. “But writing is just one part of this job, which is why I love it so much. It’s hard to get bored with so many irons in the fire. If I’m not researching an article, I’m on Social Media, or working behind the scenes to optimise a site for Google’s latest algorithms. I learn something new every day, and each day brings with it new challenges.”