Hello and welcome to the latest edition of The Wrap, HPE’s round-up of all that’s interesting in the world of inbound marketing; SEO, Content Marketing and Social Media.
This edition sees tips for making it to the top of Google Answer Boxes, hyperlocal keyword targeting, suggestions for not boring your readers to death and the chastising of grammar Nazis.
Reaching the perfect audience is priceless, but hyperlocal keyword research is frustrating. In this Whiteboard Friday, Rand shares how to find powerful, laser-focused keywords to bring you exactly the customers you’re looking for.
It’s not just about keywords! Your website should be organized in a manner that’s easy for users – and Google’s spiders – to navigate. This great article explains the different between structure and design.
Forget fighting for fluctuating ranking positions – if you can get the Google answer box at the top of the page, you win the race without even trying!
Google seems to reserve this spot for websites that just happen to get lucky. However, as more answer boxes are appearing in SERPs, we as marketers have the opportunity to obtain these highly-coveted positions.
Need to pull the shutters down for the day on your site? In this article, Google’s very own John Mueller explains how to avoid a drop in rankings, even when you’re not online.
Do you know the difference between Clustering Vs. Classification? Unsupervised vs. Supervised Learning? No, neither did we until we read this article by Vicky Qian.
We are visual creatures, and a boring, lifeless blocks of text will be easily ignored. Discover how to make your blog post shine with these three tips.
On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.
Now you’ve got your post’s looking good, it’s time to actually make them interesting to read! Learn some of the simple tricks of the trade here from copyblogger.com
Here are five content distribution ideas that could help you become one of the top online marketers. Simple yet effective, and probably essential.
These 7 tips to improve your content marketing will help ignite your site’s traffic.
Developing a content marketing strategy that works is hard, and even if you do everything right, you may not get the traffic you need.
Did you notice we ended that heading with a preposition? If not, then you should probably read this.
And while the article is more about writing style rather than grammar, it’s still useful to know what to avoid.
If you’ve invented Facebook and practically everyone in the world is on it, what’s your next step? Mark Zuckerberg announced plans to use Facebook as a platform to bring everyone together, teach the world to sing, and buy us all a Coke.
For the past decade, Facebook has focused on connecting friends and families. With that foundation, our next focus will be developing the social infrastructure for community — for supporting us, for keeping us safe, for informing us, for civic engagement, and for inclusion of all.
With Social Media becoming ever more important to business, you need to make sure you’re not shooting yourself in the foot. Discover some of the most common social media marketing mistakes, and get tips for how they can be easily avoided and remedied.
And finally, this article shows us 3 ways to find our next customers through Twitter.
Because Twitter is discontinuing lead generation cards, now is the time to put new lead funnel techniques in place.
That’s it for this latest round-up! We hope you found something useful in this edition of The Wrap, and if so, please feel free to like and share with your friends.
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With experience in everything from graphic design to teenage counseling, Gary finally settled on writing as his main weapon of choice. “But writing is just one part of this job, which is why I love it so much. It’s hard to get bored with so many irons in the fire. If I’m not researching an article, I’m on Social Media, or working behind the scenes to optimise a site for Google’s latest algorithms. I learn something new every day, and each day brings with it new challenges.”