Hello and welcome to the latest edition of The Wrap, HPE’s round-up of all that’s interesting in the world of inbound marketing; SEO, Content Marketing and Social Media.
In this edition we have tips on how to speed up your website, check out what your competitors are up to, and steps on how to create a competition or giveaway for your customers.
Perfect if you’re new to SEO, these simple facts and tips will help you get your head around what SEO is and how even the smallest changes can help your website rank better with Google.
You may have noticed some websites start with http, while others have https. What’s the difference? This handy article explains what that little extra s is for, and why you should have it on your site.
According to recent HubSpot Research, up to 85% of people will not continue browsing if a site is not secure.
In this week’s Whiteboard Friday, SEO expert Rand Fishkin talks about links, specifically in Headers and Footers, why they are different, and how learning the details can help you build a stronger link structure.
Page speed matters. Not only is it a search ranking factor, but you’ve only got a few seconds to load a page before people move on. This article from Search Engine Journal lists 6 plugins to make your site run faster.
Comparing your site to your competitors is the best way to stay one step ahead, especially when it comes to creating unique, engaging content. This article from Ellie Mirman shows you how to do an inventory of your competitors’ content, evaluate its quantity, and analyse its quality.
Instead of blindly pumping out content, take the time to understand where the true opportunity exists to create valuable resources.
Grabbing your audience’s attention is paramount in today’s digital world, but how do you do it? With low attention spans and the need for instant gratification, you need something that’s going to make people stop and interact with your site. Check out these 20 examples that do just that.
According to new research, B2B content marketers face significant challenges. Joshua Nite shows us how to meet challenges in communication, organisation, and ROI.
The rise of social media allows businesses to easily create their own contests and giveaways, and people love getting something for free! Follow these simple steps to create your own fully responsive and intuitive competition app.
One of the main reasons that people “Like” a brand’s Facebook page is so that they can either obtain a discount or win something.
You don’t have to be an expert to achieve success in social media advertising. Check out these simple tips, from experimenting with video, to focusing on select networks, and you’ll soon find yourself on the way to social media success!
Augmented Reality is starting to come into the mainstream now, and companies are sitting up and taking notice of the possibilities.
As Apple, Facebook and Snapchat open augmented reality to the masses, brands like Ikea are cashing in on it.
That’s it for this latest round-up! We hope you found something useful in this edition of The Wrap, and if so, please feel free to like and share with your friends.
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With experience in everything from graphic design to teenage counseling, Gary finally settled on writing as his main weapon of choice. “But writing is just one part of this job, which is why I love it so much. It’s hard to get bored with so many irons in the fire. If I’m not researching an article, I’m on Social Media, or working behind the scenes to optimise a site for Google’s latest algorithms. I learn something new every day, and each day brings with it new challenges.”