Are you a competitive business owner – but don’t have a website?
If the answer is yes, then it’s as if your business doesn’t exist.
Admittedly, there are some small business that do extremely well without a website, but imagine how much better they could do if they had one?
If you are serious about being a competitive business owner and you don’t have a website, you’re not in the running… it’s that simple. Most of your competitors will be online and taking business away from you.
Don’t let your business be invisible to your customers
In the advanced era of technology we now live and work in, everyone is online looking for information and if you exist in the business world, you need to be found easily – this is critical for your customers: they want information about you, your products and services and most importantly, they want to know what you can do for them.
Generally, most of your customers would rather visit your website than drive to your physical location. From their point of view it’s easier to find you online where information is more accessible. They can visit you any time they like, day or night and you don’t have to be there.
You can also reach potential customers outside of your local area through search and this opens up a whole new audience for potential customers.
If you are a competitive business owner with a website, you need to know that it not only looks good and represents your business in the best possible light, but that it works efficiently for search engines and visitors alike.
It’s your online real estate, your shop window, your asset.
Investing in a website is crucial for retaining and attracting new customers.
Your website should be developed by a professional, with a modern design and good functionality.
Whoever you choose to do this make sure it is someone who is up to date with website best practice (this changes frequently) and someone you can communicate with, because there are lots of questions you need to ask, like… will there be any ongoing costs? (yes!)
If you don’t know anything about websites, do some research or ask someone who does. Better to know up front what you are up for rather than be disappointed later on. It is an investment, there are a lot of so-called developers who don’t know what they are doing – so do your homework well.
An optimised website will help you show up in search
Beware of anyone promising a website that will get you top position on Google for keywords of your choice, and anyone who suggests lots of visual distractions that move and look amazing. Looks great for the human visitor but actual visibility to the search engines is practically zero.
That’s a big waste of your time and your money.
Google is looking for websites that offer valuable information, have good page rank, good functionality, ease of navigation and most important of all, offer a good user experience for your visitor.
A website that doesn’t offer these features, is of little value and will be ignored by Google.
Think of your website as another sales tool
Your website acts as a sales tool and one that enables you to address your customer’s concerns. You can provide information, answer their questions through content that offers solutions and create compelling ‘calls to action’. Don’t rely solely on Yellow Pages, Directory Listings and word of mouth to get new business – your website is your online real estate where your customers can go to seek out information and engage on a more personal level.
Become a competitive business owner
When you create optimised content for your website, you build relevant links and this helps to create a brand that customers want to engage with. Through this you are building authority in the eyes of the search engines, which increases your chances of showing up for your customer’s queries. Your website presence gives your business the social proof that your customers want – stability, credibility and longevity.
With a dedicated website, your customers know you will be around tomorrow, they can find out more information about your services and products through a blog and learn more about your business.
You are at a big disadvantage as a business owner trying to reach your customers without a website.
Find out how we can ensure your new website will check all the boxes to perform well on Google here. And if you would like to discuss how we can help you to choose a website developer that will deliver a website you can be proud of, contact us here.
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Midge Hand is a Co-founder and Director of High Profile Enterprises. Midge is one of only around 50 Copyblogger Media Certified Content Marketers and is the only one in New Zealand. When away from the demands of running High Profile Enterprises, Midge enjoys time with family, cooking for friends, Pilates and paddle boarding. This year her new challenge is to learn to play the melodica.