The Wrap – Top Inbound Marketing Posts Volume 13

Ohope Beach, Bay of Plenty sunset

Welcome to the latest edition of The Wrap, HPE’s round up of the best inbound marketing posts from the world of SEO, Content Marketing and Social Media.

This edition includes a list of free tools to help boost your Google ranking, a surprise 40th birthday party (well it was a surprise to us!), and how to deal with negative customers online.



The SEO Cyborg: How to resonate with users & make sense to search bots

One of the most challenging aspects of SEO in recent years is how to meet the requirements of Google’s bots and at the same time make your content actually interesting to people. Our old friends at Moz have a crack at explaining it here.

The best free SEO tools to supercharge your search rankings

Learn how to use these 50 free SEO tools the right way to increase search traffic to your site without spending a penny! These tools that will help rank your website, assist with social media marketing, perform SEO audits and much more!

Google penalties and messages explained

If SEO was easy, every website would be at the top of Google’s search results. But it’s not, and when you do something wrong, Google will punish you for it. This article explains what those penalties are and how to avoid them.

2019 Is the Year of Page Speed. Are You Ready?

It’s undeniable that 2019 will be the year of page speed. Learn why Google is sending strong signals about boosting performance (and what you can do).

2019 is the year when the difference between fast and slow content becomes the difference between showing up in the search results (whether paid or organic) or disappearing completely.

Content Marketing

10 Strategies to Promote Positive Customer Reviews for Your Brand or Business

You’re only as good as your last bad review, so use these strategies to encourage customers to share their feedback and get positive customer reviews for your business.

9 Evergreen Content Formats for Long-Term Success

If you do it right, your content will live long and prosper. If you do it wrong, it puts on a red shirt and heads to the planet with the main cast members. This article will show you how to create content that will be around for years.

Email marketing turns 40: Here’s how it still benefits your business

Believe it or not, 2018 marks 40 years since email was first used for marketing purposes. Is it still effective? Do people even use email these days in a world of Social Media? The answer is a surprising yes.

Email marketing has a median ROI of 122 percent — that’s more than four times higher than social media, direct mail and paid search.

Content Marketing Process Explained [INFOGRAPHIC]

From researching to analytics, content creation to audience targeting, content marketing can be a chaotic experience. This simple infographic can help explain the process and keep your projects on track for success.

Social Media

How to Use Instagram Nametags for Marketing

Want a quick and easy way for people to find you on Instagram? This post shows you how to find and customize your Instagram nametag so people can quickly follow your Instagram account.

The Six Social Media “Do Not Do” Rules

As we’re seeing in the news recently, an off-hand Tweet made nearly a decade ago can come back to bite you on the metaphorical ass. This is just one example of social media mistakes nearly everyone makes, particularly when emotionally charged. Check out the other five here.

10 Communication Hacks to Deal with Negative Customers on Social Media

As sure as night turns to day, someone, somewhere will complain. You might not have done anything wrong, but you’ll probably get a negative review at some point. The real test comes in how you deal with it. Here are 10 communication hacks that you can use to deal with negative customers on social media.

10 Top Tools for Creating Short Videos That ROCK

Videos are more popular than ever, and creating a short video is not only easy with today’s technology, but can look professionally made. That is if you get it right. This article will show you the top ten tools for the job.

Videos are bigger than ever. According to Hubspot’s 2018 State of Video Marketing report, 81% of marketers now use video as part of their marketing strategy – and this is up from just 63% in 2017.


Well that’s it for the round up of this edition of The Wrap. We hope you found some useful content here and a few tips and tricks to try on your own sites.

If you would like to discuss how we can help you with your SEO or marketing goals feel free to contact us here.

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