Highlights from HPE content strategies for January 2019

markovina - non traditional wedding couples

2019 kicked off with a bang and the HPE team were back into producing content for our diverse range of clients early in the new year. January was a busy month of writing, optimising, promoting and everything in between. It was a month where we all tackled new topics and created quality content our clients can be proud of.

Each blog post we create is a result of researching, brainstorming and writing in a tone that best suits the client. We only want to produce content of the highest quality which is why our team puts a strong focus on writing useful, unique and accurate blog posts. We also edit, optimise, publish and promote content for clients where they supply the posts.

Here are some of our client content highlights for January (in alphabetical order).

How to use storytelling for deeply analytic and scientific communities – Anecdote

Anecdote storytelling

When Shawn Callahan and Mark Schenk founded Anecdote in 2004, it was their aim to teach organisations how to influence, engage and inspire through the use of business storytelling. Now with over 50 partners in 26 countries, Anecdote’s Storytelling for Leaders and Storytelling for Sales programs have been adopted by organisations all around the world. This post by Shawn Callahan explains how storytelling can be applied to even the most technical situations and how facts can be conveyed in a meaningful, inspiring way.

Read the post here.

Why 2019 will be the biggest year yet for solar power – Bright Earth Electrical

solar power installation

Australian company Bright Earth Electrical (soon to be Bright Earth Solar) specialise in solar power installation for both residential and commercial properties. With an increasingly conscientious society, the demand for solar power is always on the rise. Bright Earth Electrical are expecting 2019 to be their busiest year yet. This post, written by Gary Ireland, looks at the reasons why we’ll see more people investing in solar power, some of which may surprise you.

Read the post here.

Latest housing figures for Whakatane and BoP – Summer 2019 – Edge Realty

edge realty market trends

Edge Realty are Whakatane’s local property experts. The real estate company specialises in buying and selling residential and commercial properties, as well as offering rental and property management services. Each quarter, Edge Realty put out their latest figures to show what’s happening in the property market. HPE’s Gary Ireland has compiled the data and created this blog post to show market trends in Whakatane and the Bay of Plenty. Is the housing market still booming? Read this post and find out.

Read the post here.

New Year, new heating and cooling system – Flocon

Flocon - new year new heating system

Flocon are specialist installers of heat pumps and air conditioning in the Auckland region. They pride themselves in excellent customer service and they associate with Mitsubishi Electric to provide only the best products. In this post, HPE’s Emily Bodman talks about why heat pumps are the preferred choice of heating and cooling. If you’ve been thinking of upgrading your heating and cooling system for a while, Emily will give you the reasons why you should take the plunge in 2019.

Read the post here.

Why consistency is key in branding and marketing – Immago

immago - consistency

Immago is a global organisation who provide labeling and packaging services to the apparel industry. Written by HPE’s Gary Ireland, this post looks at all the ways in which branding inconsistencies can impact your business. From gaining consumer trust to the development of your brand image, Gary covers it all.

Read the post here.

5 great ideas for non-traditional wedding couples – Markovina

markovina - non traditional wedding couples

Stunning Auckland wedding venue, Markovina, is an idyllic location for couples about to say “I do”. With their consistent 5-star rating and extensive manicured grounds, it’s not hard to see why. Emily Bodman wrote this post in January for couples who hope to plan a unique, less traditional wedding. Emily covers five creative ideas on how to achieve this.

Read the post here.

Bring in the catch of the day at Ohiwa Beach Holiday Park – Ohiwa Beach Holiday Park

Ohiwa Beach catch of the day

Ohiwa Beach Holiday Park is a year-round holiday destination nestled on the eastern shores of Ohiwa Harbour. With its picturesque scenery and relaxing atmosphere, this spot is considered the hidden gem of the Eastern Bay of Plenty. This post by Emily Bodman is all about where you’ll find the best fishing spots during your stay at Ohiwa Beach Holiday Park and what fish and shellfish can be found in the area. If you’re a keen angler, this post is for you.

Read the post here.

Avocados have extraordinary health benefits – are you eating them? Olivado

olivado avocado benefits

Olivado began producing high quality oils in the early 2000s and have grown to become the world’s largest producer of extra virgin cold pressed avocado oil. Within their extensive range, you’ll find anything from olive oil to almond oil. Olivado’s avocado oil is made from certified organic, fair trade avocados and their love of the almighty avocado was the inspiration for this post. HPE’s Gary Ireland talks about the amazing health benefits of the avocado and why including them in your diet will do wonders for keeping all sorts of ailments at bay.

Read the post here.

Top tips for unguided Tongariro Crossing treks this summer – The Park Hotel

unguided tongariro crossing treks

In the heart of Tongariro National Park, The Park Hotel provides quality accommodation to visitors in the area, many of whom come to Tongariro to tackle the Tongariro Alpine Crossing. Without the obstacle of snow and ice, summertime brings the opportunity for adventure seekers to trek the Tongariro Alpine Crossing without a guide. This is a highlight for tourists at this time of year. The Tongariro Alpine Crossing is no easy feat, so HPE’s Emily Bodman has written this post to outline all the details on how to tackle the trek safely.

Read the post here.

Why it’s never too late to fix your smile – SDAI


SDAI (Sydney Dental Aesthetics and Implants) have been fixing smiles in Sydney’s CBD since 2011. SDAI has been named a Leading Implant Centre of the World by the International Congress of Oral Implantologists, so it’s safe to say that when it comes to fixing smiles, SDAI know their stuff. In this post, HPE’s Gary Ireland outlines the procedures for straightening and whitening teeth. He also explains why, at any life stage, everyone deserves the perfect smile.

Read the post here.

Managing Marketing: Fake news and the impact on news media – TrinityP3

Tp3 Peter Miller

Global marketing management consultancy, TrinityP3, are experts in thinking outside the box when it comes to improving the marketing performance of their clients. TrinityP3 is led by Darren Woolley who is also responsible for most of the company’s content. This includes a mix of blog posts and podcasts as well as video, infographics, whitepapers, books and more. In January Darren spoke to Peter Miller, CEO of News Media Works to discuss the #FakeNews epidemic. In this podcast, Peter and Darren talk about how fake news has become such a major issue and the impact it has on news media brands.

Listen to the podcast here.

Highlights from HPE content strategies for December 2018 – HPE


We also published the first round up of some of our client content in January so you can check out more from our diverse range of clients and our writers. We covered marketing management, sustainability, business storytelling, delicious recipes, adventure tourism, health and much more.

Read the post here.

That rounds up another interesting month of content from the team at HPE. 2019 is looking to be a busy year for us, so watch this space for more content highlights throughout the year.