Highlights from HPE content strategies for May 2019


Quality content has always been an important element of digital marketing and SEO. But now more than ever, quality content is essential if you want to rank well in Google, engage customers and generate leads.

Unless our clients want to cover something specific, our team create content from scratch. From the early stages of research to the final stages of optimisation, we complete the process with one thing in mind: quality.

May was another great month of content creation from the HPE team and we are proud to be producing content of such a high level to our clients.

Let’s take a look at some of May’s highlights.

How to ensure your in-house agency is performing better than market – TrinityP3

A small house

TrinityP3 is a global marketing management consultancy led by Darren Woolley. Darren is known for his unique marketing insights which he often shares with us through the company’s website content. TrinityP3 help organisations around the world improve their marketing output with out-of-the-box solutions.

It’s common for organisations not to use appropriate performance measurements when using in-house services. This post was created by Darren Woolley and optimised by HPE’s Andrew Lucas. Darren explains how to measure the performance of your in-house agency with three easy evaluations: cost, productivity and effectiveness.

Read the post here.

Why the packaging is just as important as the product – Immago


For over 50 years, immago is a global supplier of label and packaging solutions to the apparel industry. With offices in NZ, Australia, Fiji, Vietnam and the US, immago is a trusted name in apparel labels and packaging, specialising in barcodes, variable data solutions, retail packaging and RFID anti-theft solutions.

Immago understands the importance of packaging. In fact, they’ll go as far as saying that the packaging of the product is just as important as the product itself. With this in mind, HPE’s Gary Ireland wrote this post to give us five reasons why packaging should be given priority if you’re serious about selling your product.

Read the post here.

Icing breakers and presentation mattersAnecdote


Anecdote founders, Shawn Callahan and Mark Schenk have been teaching organisations how to influence, engage and inspire through the use of business storytelling since 2004. Now recognised globally, Anecdote’s storytelling strategies have been adopted by organisations all over the world.

Last month, Shawn and Mark released a new episode to their podcast – Anecdotally Speaking. In this episode, Shawn and Mark explain how story triggering can be used to make a point. You’ll hear Shawn tell a short, sweet (it’s about cake) story that leaders could use to convince their colleagues that presentation really does matter.

Read the post here.

A home cinema is every movie lover’s dream – create your ultimate home experience – Designer AV 

Audience Angry With Man on Phone

Designer AV is transforming homes across Auckland with their home automation solutions. Led by Derek Crane, Designer AV boast a wealth of knowledge and expertise in smart home technology.

We’re in the midst of a smart home revolution and homes are enjoying the many technologies available. In this post, Gary Ireland talks about the benefits of a smart home cinema and how users can create the ultimate cinema experience right in their own home.

Read the post here.

Five ways an excellent wedding food menu will enhance your special day – Markovina Vineyard Estate


Markovina Vineyard Estate is a family-run function and wedding venue based in Kumeu, Auckland. What was originally 10 acres of grapevines has now been transformed into manicured gardens, wedding ceremony locations and entertaining areas.

As a wedding venue, Markovina Vineyard Estate ticks all the boxes. The location itself is breathtakingly beautiful but the team also make wedding planning easy by providing entertainment, beverages and, most importantly, delicious food. In this post, HPE’s Emily Bodman talks about the importance of great food at your wedding and how the chefs at Markovina can create a truly special menu.

Read the post here.

How our factory in Kenya thrives on sustainable practices – Olivado


Olivado’s story begins in the early 2,000s in the small Bay of Islands town of Kerikeri. With a team that included a chef, a legal brain and a marketing whiz, Olivado was destined for success from day one. Now a global supplier of healthy, flavoursome cooking oils, Olivado are well and truly taking the world by storm.

Olivado’s factory in Kenya is staffed and managed by Kenyans, producing organic extra virgin avocado oil – one of the world’s healthiest and most versatile cooking oils. In this post, Gary Ireland talks about Olivado’s commitment to sustainable practices. They have built a biogas plant in Kenya that takes the by-products from the factory and turns it into methane which is then used to power the factory, fuel vehicles and fertilize the farms of Olivado suppliers.

Read the post here.

Expect the 2019 Mt Ruapehu ski season to be one of the best yet – The Park Hotel Ruapehu

The Park Hotel

The Park Hotel Ruapehu offers quality accommodation in the heart of Tongariro National Park. Only a stone’s throw away from the best that the region has to offer, The Park Hotel is the choice of accommodation for adventure-seekers from far and wide.

Winter is here and the team at The Park Hotel are gearing up for an epic ski season. Snow has blanketed the ski fields in preparation for what is expected to be one of the best ski seasons so far. With the opening of the Sky Waka gondola on the horizon, Mt Ruapehu will be the place to be this winter and Emily Bodman gives you all the reasons why.

Read the post here.

Let the glow worms in Ohiwa surprise and delight you – Ohiwa Beach Holiday Park

Ohiwa Beach Holiday Park

Ohiwa Beach Holiday Park has been run by the Morgan family since 1988. It was the intention of the Morgan’s to provide family-friendly accommodation in this secluded and peaceful area. Today, Ohiwa Beach Holiday Park is a popular destination for groups, families and solo travellers who want to experience Ohiwa – the jewel of the Eastern Bay of Plenty.

Ohiwa Beach has many amazing qualities that attract visitors to the region. However, few people know about the Glow Worm Grotto that can be discovered while walking the Ohiwa Nature Trail. As a lesser-known attraction, HPE’s Emily Bodman wrote this post to get the word out about this natural phenomenon.

Read the post here.

Wisdom teeth removal – what you can expect with modern treatment – Sydney Dental Aesthetics and Implants (SDAI)


SDAI is based in the heart of Sydney’s CBD and has been transforming smiles since 2011. Led by doctors Dean and Melissa Licenblat, SDAI is renowned for their awards and accolades, including their acknowledgement as one of the world’s leading implant centres.

Wisdom teeth can be very painful but the unpleasant stories about wisdom teeth removal see many people battling through the pain to avoid going through the procedure. In this post, HPE’s Gary Ireland will put your mind at ease about wisdom teeth removal. The procedure has come ahead in leaps and bounds over the past few years and you’ll be in safe hands with the wonderful team at SDAI.

Read the post here.

SolarEdge is now making solar panels with built-in optimisers – Bright Earth Solar

Bright Earth Solar

Bright Earth Solar is one of the leading installers of solar panels in South Australia. Having installed thousands of solar panel systems for both residential and commercial properties, the team at Bright Earth Solar are highly qualified and experienced to handle any job, whatever the size.

Solar panel technology is a fast-moving, innovative industry. HPE’s Gary Ireland looks into SolarEdge, a company that revolutionised home and commercial solar power. With in-built optimisers maximising power generation, SolarEdge innovations are game-changers when it comes to powering a home with solar energy.

Read the post here.

Avoid bird infestation with humane bird proofing methods – Rapid Facility Services

Rapid Facility Services

Rapid Facility Services are experts in food safety cleaning, industrial cleaning, painting and building maintenance. Servicing the Auckland region, Rapid Facility Services are quickly making their mark as the team who will do whatever others can’t or won’t do.

Bird infestation is a very real threat to commercial and industrial buildings. Birds and their droppings can damage building materials and wreak havoc on the health of the building’s occupants. Fortunately, Rapid Facility Services has a range of humane techniques to deter birds from landing on your building in the first place. HPE’s Emily Bodman explains what these are in this post. 

Read the post here.

Luxury heat pump models designed to complement household interiors – Flocon


When it comes to finding the perfect heating and cooling system for your residential or commercial premises, Flocon have it covered. They are the experts in all things heat pumps and air conditioning. They install and service Mitsubishi Electric heat pumps in the Auckland region and keep customer satisfaction at the forefront of all that they do.

Gone are the days when heat pumps came in one shape and size. With innovative technology and sleek designs, heat pumps can now be a stylish addition to your home. In this post, Emily Bodman takes you through the various Mitsubishi Electric heat pumps that will add a touch of sophistication to your household interiors.

Read the post here.

How to stop snoring and let your partner get a good night’s sleep – Vein and Skin Clinic

Vein and Skin Clinic

Vein and Skin Clinic are one of New Zealand’s foremost vein treatments and appearance medicine clinics. Their long list of services covers everything from varicose vein removal to liposuction. Dr Henryk Poczwa and his team of highly trained medical professionals offer their expertise to the greater Wellington region.

Snoring can be a big problem for both the snorer and the person sleeping next to the snorer. While snoring can be the butt of jokes, many snorers also experience sleep apnea, causing them to stop breathing for short periods of time. In this post, HPE’s Gary Ireland discusses the causes of snoring and how Vein and Skin Clinic’s simple snoring treatments will help you and your partner get a good night’s sleep.

Read the post here.


The internet is overflowing with content these days so it’s more important than ever to ensure all content is of an extremely high standard. The content we create for our clients is unique, well-researched and accurate. We go over and above to make sure it stands out from the rest.

If you’re yet to embark on a content strategy journey, take a look at some of the content we’ve created for our clients and give us a call to have a chat about how we can help you.