Highlights from HPE content strategies for September 2019


Having a great relationship with our clients is extremely important to us and we’re always excited to hear about their new ideas and innovations. As our client base is so varied, no two months are ever the same when it comes to content produced by our HPE team.

As the year continues to fly by, we continue to research, create, publish and promote more and more quality content.

No matter how much content we produce, our focus is always the same: quality.

Here are our content strategy highlights for September.

Why it is so hard for the agency incumbent to win a pitch – TrinityP3


TrinityP3 is a global marketing management consultancy, offering unique marketing solutions to organisations all over the world. Darren Woolley leads a team of innovative marketing consultants who, as a tight-knit team, create a competitive advantage for all of their clients.

When an agency contract term has come to an end, it is a statutory requirement to take the incumbent agency to market. It’s here that we’re met with the common misconception that if the incumbent agency is good enough, they will retain their current business. The truth is, on average the incumbent will retain less than one in five pitches. So why is it so hard for the agency incumbent to win a pitch? TrinityP3’s Darren Woolley explains why in this post and Andrew Lucas from the HPE team edited and optimised.

Read the post here.

Narrative threads – how to craft and tell a story – Anecdote

When Shawn Callahan and Mark Schenk formed Anecdote in 2004, they made it their mission to restore humanity in the workplace. Fifteen years on and Anecdote’s storytelling techniques are being adopted by organisations all over the world, helping to boost inspiration and engagement throughout workplaces.

Crafting a strategy story is an effective way to communicate your strategic choices throughout your organisation. Whilst we shouldn’t overdo telling the full strategy story, elements of the broader strategy can be shared in day to day conversations to keep its momentum. These are called narrative threads. Anecdote’s Shawn Callahan explains in more detail in this post with final editing and optimisation from the HPE team.

Read the post here.

How the right retail packaging can help your brand – immago


As a leading supplier of labelling and packaging solutions, immago is a trusted name in the apparel industry. Over the last 50 years, immago has evolved and now provides the full range of clothing label solutions, RFID anti-theft product tracking, barcode and variable data solutions and retail packaging solutions.

Your retail packaging is one of the first things that will catch the eye of your customers. It’s the epitome of ‘judging a book by its cover’ and therefore should be a major focus for every brand. If your customers are not attracted to your brand packaging, there’s a high chance that they won’t look at it at all. In this post, HPE’s Gary Ireland talks about the many benefits of great retail packaging.

Read the post here.

Contract labour entitlements: what are they? – CXC Global

CXC Global

CXC Global acts as an extension of an organisation’s HR function by taking responsibility for contingent workers. As the gig economy continues to grow, there is a need for specific management of contingent workers. With stringent laws and regulations, CXC Global ensures organisations are doing things the right way by handling their contingent workforce on their behalf.

Contract labour entitlements can be incredibly confusing and often difficult to determine. There are many factors that influence the potential benefits and entitlements of contract labourers. CXC Global’s Darren Morris explains the difference between contract and permanent staff and how to better understand contract labour entitlements under Australian law.

Read the post here.

Three amazing Thai recipes from chef Brett McGregor – Olivado


The Olivado story is a classic tale of humble beginnings to global recognition. It all began in the Bay of Islands in the early 2,000s when a chef, a legal brain and a marketing whiz realised they had developed something truly special with their unique avocado oil extraction method. Olivado now supplies healthy, tasty cooking oils all over the world.

Thai food is a favourite among foodies. The fresh and flavoursome cuisine is versatile and can be enjoyed in your home, as fast food or as fine dining. HPE’s Gary Ireland worked with chef Brett McGregor to bring you this post with three beautiful Thai recipes using the range of Olivado oils.

Read the post here.

The 2019 definitive guide to planning a wedding in New Zealand – Markovina


Markovina Vineyard Estate is one of Auckland’s premium wedding and functions venue. Located on the outskirts of the bustling city, Markovina is a unique location for all kinds of events. For wedding couples, Markovina Vineyard Estate offers five different wedding ceremony locations on their extensive grounds and provides a range of services to take the pressure off planning your wedding day.

When it comes to planning a wedding, we can use all the advice we can get. We did something a little different in September and collated all wedding planning blog posts into one to cover all bases on the topic. HPE’s Emily Bodman put this one together and it’s well worth checking out.

Read the post here.

Heat pump filtration systems relieve symptoms of spring allergies – Flocon


Flocon has been in the business of heat pump installation since 2012 and the company is now considered leading installers of Mitsubishi Electric heat pumps and air conditioning across the Auckland region. Customers come first for the Flocon team which is the reason they have such a reputable name in the heat pump industry.

With strong spring winds sweeping through the country, the presence of pollen is wreaking havoc on asthma and hay fever sufferers. HPE’s Emily Bodman wrote this post to explain how heat pump filters work and how they can minimise the presence of airborne allergens in the home.

Read the post here.

We answer the internet’s top questions about skin growths – Vein and Skin Clinic

Vein and Skin Clinic

The Vein and Skin Clinic is led by Dr Henryk Poczwa and provides a wide range of non-invasive appearance medicine procedures. The Vein and Skin Clinic do everything from laser to liposuction and have been servicing the Wellington region since 1998. Patients are in great hands with the Vein and Skin Clinic team and can comfortably seek treatments for all their cosmetic concerns.

Skin growths are a major concern in New Zealand as we have one of the harshest suns in the world. However, not all of us know what to look out for and would rather turn to the internet for advice. This is the reason why HPE’s Gary Ireland put this post together in September. Get the answers to the top questions about skin growths here.

Read the post here.

Plan a summer holiday in Ohiwa now to avoid disappointment – Ohiwa Beach Holiday Park

Ohiwa Beach Holiday Park

Nestled on the shores of Ohiwa Beach is Ohiwa Beach Holiday Park. This family-run accommodation hot-spot is a year-round destination for anyone looking for the most beautiful parts of New Zealand. From the surrounding native bush to the glistening harbour, Ohiwa Beach Holiday Park is the perfect location for a holiday.

The secret about Ohiwa Beach Holiday Park is well and truly out which is why bookings are already filling up fast. In this post, HPE’s Emily Bodman urges readers to book their summer holiday in Ohiwa as early as September to secure their spot for the busiest season of the year.

Read the post here.

Flooring maintenance reduces risk of biological and health and safety hazards – Rapid Facility Services

Rapid Facility Services

Rapid Facility Services was born over breakfast one morning when a skilful trio brainstormed their new business. Now a highly reputable company, the Rapid Facility Services team is made up of highly trained professionals in food safety cleaning, industrial cleaning, commercial cleaning and building maintenance.

When we think about building maintenance, too often we forget what’s right under our feet. Your building’s flooring is the number one surface that comes into contact with people every day. For that reason, the state of your flooring should be taken seriously. HPE’s Emily Bodman looks at flooring maintenance and why it requires much more than a quick clean.

Read the post here.

Diabetes and oral health are connected – SDAI


The team of highly skilled professionals at Sydney Dental Aesthetics and Implants (SDAI) are led by Doctors Dean and Melissa Licenblat. Their handy location in Sydney’s CBD gives easy access to those looking to transform their smiles. SDAI has a range of awards and accolades and is one of only a few Australian practices to be named a Leading Implant Centre of the World.

Diabetes is a growing concern among the western world and it’s a little-known fact that the condition has a connection with oral health. In this post, HPE’s Gary Ireland goes into detail about the connection between diabetes and oral health and some important symptoms to look out for.

Read the post here.

Catch the Rugby World Cup on your visit to Tongariro National Park – The Park Hotel

The Park Hotel

Tongariro National Park is famous for its vast landscape, natural beauty and wide range of outdoor activities. In the heart of all of it lies The Park Hotel. Offering quality, comfortable accommodation in this stunning part of New Zealand, The Park Hotel is busy year-round with adventure seekers from far and wide.

We were right in the thick of the Rugby World Cup in September and the team at The Park Hotel didn’t want their guests to miss a beat. Streaming all Rugby World Cup games live meant visitors to the region could catch the action while enjoying their stay in Tongariro National Park. HPE’s Emily Bodman gives all the details in this post.

Read the post here.

We hope you enjoyed the highlights from September’s content. You too could reap the benefits of quality content. Call us today to find out how.