Hasn’t the year gone fast? With the Covid-19 pandemic still at the forefront of news around the world, it’s been an interesting time for content strategies.
We’ve taken a close look at what audiences are not only looking at but what they are looking for.
Before we get stuck into our June content highlights for our clients, let’s dial back and look at why content strategy is so important.
The most simplest definition of content strategy is:
Content strategy refers to the planning, development, and management of content—written or in other media
And by no means is content strategy simple. No matter the industry you’re in or where you are in the globe – how are you reaching your audiences and are you even reaching them?
Quality, well-planned content plays a vital role in developing your online presence. In the most basic sense, it helps you reach your audience and answer their questions. You are providing a solution to their problems. Having a good content strategy will do wonders for your reach on social media and the web.
Let’s take a look at how we did this in June for our clients by looking at some highlighted posts.
What is the future of fashion after the pandemic?”- Immagoo
immago is a globally renowned brand in the clothing label solutions industry. They are passionate about forward-thinking and sustainability. Founded by David Marshall, immago provides sustainable and ethical solutions for clothing tags, labels and so much more.
Covid-19 has affected everyone in some way. This month’s post “What is the future of fashion after the pandemic?” from immago was all about how Covid has affected the fashion industry as a whole. The complexity of the situation has actually helped the fashion industry evolve. Designers, fashion brands, and icons have all had to rethink their practices – fashion shows for this year haven’t been cancelled they are now held online!
Online shopping saw a huge jump and many businesses that were not online were left scrambling to get online.
Read more about the topic in depth here.
Questions to ask and answer when an agency loses a pitch -TrinityP3
TrinityP3 is a global marketing management consultancy. TrinityP3’s belief has been that solving the complex challenges faced requires evidence-based thinking combined with design-focused creativity. The P3 in their name defines what they do and how they do it. The three Ps stand for People, Purpose & Process.
Marketing agencies can often put forward a pitch only for it to be unsuccessful. The consultant team at TrinityP3 took the chance in this post to put forward their questions that agencies should be asking if they lose a pitch. If you are going to get any value out of the process then you should be asking these questions.
Find out from top people in the field here.
How we can help with Food Safety Manufacturing Audits – Rapid Facilities
Rapid Facilities specialise in industrial and commercial cleaning – including food safety audits, industrial cleaning but so much more too. From humble beginnings, they have grown to a large team of highly trained, efficient, and safety-conscious professionals. They are a team that will get the job done right the first time.
This post from Rapid Facilities looks at why food safety manufacturing audit cleans are so important. Their team of highly trained staff can make sure your business is up to scratch pre-audit. They also can tailor a cleaning program specialised to your business to sure your premises or plant is kept hygienic, safe and cleaned to a high standard.
Read the post here.
Managing workforce risk during Covid-19: The risks of remote working- CXC
CXC was established in Australia in 1992 to provide a full range of services to help you manage your contingent workforce market, with services now delivered in over 50 countries internationally by local specialists. CXC works as an extension of your HR and Procurement function, taking responsibility for your entire contingent workforce.
With the majority of large gatherings and events either being cancelled or moving to an online forum, CXC’s Emerging Workforce Summit moved online too. This months insightful post looks closely at the regulations, and challenges faced by workforces working remotely.
The first online event focused on managing workforce risk and legislative change during the Covid pandemic. More and more of us had to work from home, and did so with success. Now the question for employers with employees who want to work remotely is how to regulate this?
To find out more and watch the CXC webinar click here.
A closer look at the Mitsubishi Electric Black Diamond Heat Pump Series – Flocon
Flocon is a team based in Auckland who are experts in heat pumps and air conditioning. Their highly qualified team offers a personalised service during every step of the process, and it’s this dedication to customer service that is the key focus of their business.
This month’s highlighted post for Flocon takes a look at the Black Diamond heat pump series from Mitsubishi Electric. Packed full of the latest technology, smart i-d sensors and so much more. These heat pumps are a game-changer with a customisable front plate that allows you to customise your heat pump colour to your home. Find out more about why Mitsubishi Electric Black Diamond series heat pumps are so good here.
How the pandemic has affected the renewable energy industry – Bright Earth Solar
For everything to do with solar energy and more, Bright Earth Solar are knowledgeable and highly trained in this area. They are one of the leading companies that install and service solar power systems in South Australia. No matter what your unique situation, Bright Earth Solar can find a way to customise a package suitable for you, so you can enjoy all the benefits of a healthier home or commercial premises.
Bright Earth Solar lays out in this months post, how the Covid-19 pandemic has affected the renewable energy industry. Interestingly, the levels of pollution dropped dramatically in certain areas, and they take a brief look into how fossil fuels have been impacted.
The pandemic has highlighted how important it is to be self-reliant, whether it’s knowing how to grow your own produce or survive off your own generated power from solar. Find out more about this interesting topic here.
A starter, main and dessert from chef Brett Mcgregor – Olivado
Olivado Oils are the world’s largest producer of cold-pressed avocado oils. They have developed a technique for cold pressing oil, that makes their oils unique. All Olivado’s products are Fair Trade and Organic Certified avocado oil from avocados purchased directly from independent family-owned farms.
This month Olivado pairs up with chef Brett McGregor, who was the winner of the first-ever series of Masterchef New Zealand, to bring you 3 beautiful recipes.
- Mexican style grilled corn with avocado, chilli, and chipotle
- Brett McGregor’s Beef Bourguignon
- Peppermint Chocolate Dairy-free Mousse
You can find the recipes and post here.
Home theatre systems – is it time to invest in one? – DesignerAV
For all your smart home and home automation needs – see the team at DesignerAV. Derek and his team are highly trained and experienced technicians, who can help set up your home ‘smartly’. They are certified Platinum installers of the specialised Control4 smart home system.
Now that it is a bit cooler and we are spending more time indoors and at home due to Covid-19 – movies have become increasingly popular. This post looks at the in’s and out’s of home theatre systems. Call it your complete guide and the only one you’ll ever need for all you need to know about getting a home theatre system installed! See more here.
That wraps up our content strategy highlights for the now bygone month of June. It’s been interesting as always, and as you can see our clients have touched on a wide range of topics.
Our team are highly skilled and can help you create top-notch content that stands out from your competitors. You can find out about the services we can offer you here.
Want to see what a quality content strategy can do for you and your business? Get in touch with us today. We’d love to hear from you and learn more about what you want to achieve with your content strategy goals.
In the meantime – stay safe, stay warm and stay kind.
Mady has joined the HPE team with a background in all areas of writing. She has had experience writing for print, social media, web pages as well as working as a ghost writer. Mady looks after optimisation and promotion as well as content creation.