January 2021 Content Highlights
Content strategy plays a vital role in your success online as a business. We can show you how and why.
The end of 2020 meant a change in a year – but it hasn’t changed the skyrocketing growth of the online world.
2021 is still locked in to the ongoing effects of the Covid19 pandemic. Online sales, growth, and the information you give customers online continue to be extremely important.
We’ve brought together some of the content highlights from some of our clients. Have a look and see how this content reflects the importance of answering customers questions.
Bringing diversity, inclusion, philanthropy, and environmental sustainability to the agency selection process- Trinityp3
Trinityp3 is a global marketing consultancy firm, founded by Darren Woolley. Darren is a world leader in creative thinking and has a team in countries all around the world. As pitch consultants, their role is to advise and recommend the agencies and marketing suppliers that best suit client’s needs.
2020 highlighted many growing issues and inequalities. This article shows how agencies can address these issues within their own companies. Find out how your agency can be acknowledged for commitment and efforts encouraging gender and cultural diversity, practicing environmental sustainability, operating in an ethical and responsible manner, and more here.
A New Zealand perspective on Regenerative Agriculture in 2021 – Ata Regenerative
Ata Regenerative focuses on New Zealand agricultural practices and how through a regenerative approach they can create healthier landscapes, produce, and communities. Through partnerships with the Savory Institute and nRhythm, Ata Regenerative are able to deliver practical solutions, implementation, training, and education for a wide range of agricultural, commercial, and governmental applications.
Through the Covid pandemic and even after there has been continued growth and interest around ‘regenerative’. It has become a buzz word and one that commerce is trying to ‘own’ for commercial gain, but what is regenerative, how can we be regenerative and how does it impact us? Learn more about regenerative agriculture in 2021 here.
3 delicious chicken salads to try this summer – Olivado
Olivado crafts the best high-quality oils in the world. Olivado has a unique extraction process for a range of oils that retain their unique flavours, characteristics, and health benefits. All their oils are from sustainably sourced and organic farms from around the globe.
With summer here in the southern hemisphere, Olivado has created three delicious salad recipes. No one wants to be standing in a hot kitchen, so check out these quick and light chicken salad recipes – perfect for lunches, BBQs, or a picnic at the beach here.
A successful program for direct sourcing contractors using best practice – CXC
CXC is a global recruitment and talent sourcing agency and ensure a streamlined and tailored approach to contingent workforce management. CXC continues to lead the way by enabling both corporations and individual consultants to adapt to today’s changing work environment.
Using direct souring can reduce recruitment costs and increase the speed of hiring the best talent. More and more organisations are making greater use of directly sourcing contractors – where they are skipping the middleman and engaging contractor talent directly. Read more about direct sourcing here.
5 Apparel industry predictions for 2021 – immago
With over 50 years of experience in the apparel and fashion industry – immago has worked with iconic brands from all over the world. With a strong commitment to their clients, they offer tailored and sustainable fashion solutions such as clothing labels, tags, security tags and so much more.
Find out more about predictions and changes within the global fashion and apparel industries. Some key changes for 2021 will be how we interact with each other, how countries deal with their economies, and how global business needs to change. Find out more here.
A 2021 guide to antimicrobial treatments – Rapid Facility Services
Rapid is one of the leading industrial and commercial services companies in New Zealand. They have a team of knowledgeable, professional, and friendly staff who help businesses keep their premises spick and span. Beyond offering a wide range of services they ensure food manufacturing and processing plants are keeping up with New Zealand’s strict hygiene standards.
This guide is all about antimicrobial treatments – what they are, who they are for, and how they work. These are important if not vital treatments for food processing and manufacturing operations. Find out everything you need to know here.
Dirty air and allergens: Does an air con split system really affect your health? – Flocon
The team at Flocon stands behind the world-renowned Mitsubishi Electric brand for heating and cooling systems. It is a brand they trust and know delivers. With over 100 years of experience between all of the members of the team, they can help with any commercial or industrial installs for a wide range of heating or cooling systems.
Allergens and dirty air are not ideal for your health – that’s a fact. So does an air con split system help or is air conditioning bad for your health? Find out more about this topic here.
3PL warehouse storage made simple and effective – Pallet Racking Solutions
Pallet Racking Solutions designs, supplies, and installs quality pallet racking and warehouse storage solutions, New Zealand wide. Their team can design, install, or disassemble entire pallet racking systems, any size, shape, or material.
The wrong type of shelving can cause damage to property and is dangerous to those working with and around it, which is why choosing the right material for the job is so important. You can learn more about effective storage solutions here.
Solar panels for business – everything you need to know – Bright Earth Solar
Bright Earth Solar provides a wide range of solar-powered systems, services, and installation, carried out by Clean Energy Council (CEC) accredited and qualified licensed electricians. Bright Earth Solar is one of the leading solar panel installation companies in South Australia.
This post highlights why so many businesses are switching to solar panels and if you haven’t why you should. Solar technology has come a long way in the last decade and technology is forever improving and developing. Take another look at solar panels and you may be surprised at the energy savings as well as the cost of installation! See more here.
Planning a road trip to the East Cape – here’s your bucket list – Ohiwa Beach Holiday Park
Ohiwa Beach Holiday Park offers a range of accommodation to suit all tastes and budgets. The park is located a hop, skip and jump from Ohiwa Harbour and Ohiwa Beach. Ohiwa Beach Holiday Park has been in the Morgan family since it began in 1988 and has been a favourite holiday spot for many kiwis.
The East Cape is a dazzling stretch of New Zealand coastline that winds its way from Whakatane to Ohiwa and all the way through to Gisborne and beyond. The northern end of the East Cape is certainly worth taking the time to slow down and look around! Check out the top sights to see here.
What is asbestos and asbestos encapsulation? – Cohe
The Cohe group brings environmentally-friendly construction products to New Zealanders. All their products are tried and tested, with multiple uses and easy applications for a range of projects. Perfect for DIY, professional, and commercial projects.
Asbestos can be an expensive surprise found in older homes. But there is a cheaper alternative to having asbestos removed – asbestos encapsulation. Find out more about asbestos encapsulation and what products to use here.
And that is the round up of our first 2021 series of HPE client content highlights!
Want to learn more about Content Strategy?
If you want to find out more about how a content strategy can work for you and your business give us a call today. We are one of Australasia’s most innovative digital agencies with a strong focus on quality, value, and business results
We provide tailored solutions that are unique to your business, your products, and your customers. Find out more here.
Mady has joined the HPE team with a background in all areas of writing. She has had experience writing for print, social media, web pages as well as working as a ghost writer. Mady looks after optimisation and promotion as well as content creation.