July’s content highlights from HPE

HPE Content highlights

Welcome back to our monthly round-up of our content highlights.

Each month we take some of the blog posts we create for our clients and share a brief summary of them for you to check out. Each one thoroughly researched, well-written and optimized for SEO, once again proving content is king!


Digital passports for clothing could be the way of the future – immago

content highlights for HPE

For over 60 years, immago have supplied label & packaging solutions to the apparel industry and beyond. From small start-ups to internationally recogised brands, they help their clients with their vast experience and global contacts. immago’s range of retail packaging products meets both design and functional needs in today’s retail space.

As this blog post explains, there’s a good chance that digital passports for clothing will be the way of the future for the apparel industry. A digital passport can show consumers where a garment started off, what exactly it’s made of, which countries it has passed through on its journey, and if it has ever been recycled.

Just one example of how the fashion world is changing to be more sustainable!

How Land to Market is changing the way we farm and consume – Ata Regenerative

regenerative farming

Āta Regenerative is a consultancy that has been set up to champion the movement reconnecting people and producers with their land. By using scientific methods of testing, Ata can show farmers exactly which sustainable practices are working and which need improvement. Through their partnership with the Savoury Institute, Ata are committed to bringing health back to land for the health of NZ’s future.

There is a real problem developing in the agriculture industry. According to the UN, we only have about 60 years’ worth of topsoil left at the current rate of degradation. One way to redress the issue is through regenerative farming, a system of farming principles and practices that seeks to restore and enhance the entire ecosystem of a farm instead of simply working it to the maximum yield.  Land to MarketTM is the world’s first verified sourcing solution for regenerative farming, giving farmers, brands, retailers and consumers transparency and traceability when it comes to their food and practices.

This blog post for Ata Regenerative explains how it works and why it should be the future of agriculture.

How agencies are increasingly profiting from missing people – TrinityP3


TrinityP3 are a global marketing consultancy with a simple aim; to improve the marketing output of every single organisation that engages them. Covering everything from marketing performance to media advertising, their Marketing Podcast is a must for anyone in the industry.

Each year, 600,000 people are reported missing in the United States. In this blog post, Darren Woolley goes through the facts and figures of how an agency on retainer can come out on top if staff leave, move to a different campaign, or simply just… disappear.

The difference between solar panels, solar inverters and solar batteries – Bright Earth Solar

Solar panel questions

Bright Earth Solar are Adelaide’s premier solar experts, specialising in the latest range of home solar panels, as well as commercial installations.

Do you know what the difference is between solar panels, solar inverters and solar batteries? If you’re thinking of installing solar power in your home or business, but are completely new to everything, then you might find yourself a little overwhelmed. This post from Bright Earth Solar explains everything.

Olivado’s incredible liquid coconut oil – Olivado

Olivado make some of the finest cooking oils in the world, resulting in some mouth-watering recipes you can try at home!

Ideal for healthy baking, cooking, dips, sauces, dressings and smoothies, Olivado’s Natural Liquid Coconut Oil retains all the nutritional goodness from coconuts, yet captures it in a convenient liquid form. This post goes into the surprisingly complex history of the coconut, the many health benefits of coconut oil and how it is used in cooking.

Birdwatching In The Eastern Bay Of Plenty – Ohiwa Beach Holiday Park


With the Pacific Ocean and Ohiwa Beach only steps from the campground and Ohiwa Harbour even closer, the Ohiwa Beach Holiday Park is one of New Zealand’s best-kept secrets.

Ohiwa Harbour has long been special to many people for many reasons, and one of those reasons is the incredible opportunity for birdwatching, with many areas including bird sanctuaries where you can observe native and exotic birds in their natural environment. Check out their guide to birdwatching, including where to go, which species to look out for, and a few basics to remember.

How Food Safety Manufacturing Audits ensure safety and quality – Rapid Facilities

Food safety audit

Rapid Facilities offer specialised services in all aspects of food manufacturing cleaning, industrial cleaning, and building and grounds maintenance.

Every time you purchase food or drink for consumption, it’s important to know it came from somewhere safe, which is why food safety audits are crucial. Rapid Facility Services can handle all the problem-solving, stress, and preparation of getting prepared for a Food Safety Audit, which is quite a task as this post explains. 

New Kiwis Employer Survey Report 2021 – New Kiwis

Immigrant workers survey

New Kiwis is a free employment service provided by Auckland Business Chamber and Immigration New Zealand. Their aim is to help migrant job seekers and New Zealand employers come together to help one another in the workforce.

For the eighth year in a row, Auckland Business Chamber has conducted a national survey detailing the feedback of New Zealand employers around issues and opportunities in employing migrants in their workplaces. In this fascinating blog post for New Kiwis, we break the survey down into 5 sections, briefly summarising each and explaining the state of the workforce for immigrants and employers alike.

Another 444 Eastern Bay homes kept warm and dry with funding from Trust Horizon

Home insultation

Representing Whakatāne, Ōpōtiki, Kawerau, and Kaingaroa Village, Trust Horizon is a community-based organisation in the Eastern Bay of Plenty, offering apprenticeships and scholarships among many other projects to the local community.

For the 23rd year running, Trust Horizon has lent its support to retrofit home insulation across the Eastern Bay district, providing almost 500 more homes with fully or partially funded insulation.

Learn more about this retrofit programme, including the latest facts and figures, who’s eligible for funded insulation, and how they handled COVID-19 by clicking here.

Liquid Rubber – Waterproof Paint for Plastic – Cohe

Liquid rubber

Cohe offer quick, efficient, environmentally friendly and cost-effective repairs, for both DIY and commercial applications, with their range of waterproofing products.

Imagine a paint you can simply brush onto a surface and voila! It’s now waterproof!

Well, that’s exactly what liquid rubber does.

This blog post explains everything you need to know about this amazing product, including how it works, where it can be used, and what it can be used on.

Which heat pump is right for you? Try our heat pump calculator – Flocon

Heat pump calculator

Based in Auckland, Flocon are one of the city’s leading heat pump and air conditioning maintenance experts. Specialising in Mitsubishi Electric products, they offer a ‘no obligation’ quote that covers all the various options to suit your home or commercial space.

If you’re in the market for a heat pump, then you’ll suddenly have realised there’s a lot more to think about than simply buying the first one you see!

This heat pump calculator from Flocon is a handy tool that can help you decide which is the right one for you. From the size of the room you want to heat to the extras you want to spoil yourself with – like Wi-Fi!

Need help with your blog?

As you can see from the above blog posts, we can write about anything!

July saw us cover everything from birdwatching to food compliance audits, solar panels to regenerative farming.

Hiring a good copywriter helps your business in so many ways, and publishing regular articles on your industry is now standard practice for most successful websites.

If you would like to know more about how we can help, please don’t hesitate to contact us today and we’ll be in touch to talk you through any questions you may have.