If you’re looking to add value to your business and writing isn’t your strength, then outsourcing an experienced website copywriter may be the best decision you can make.
There are many challenges to be had while running a business.
After all your sweat, tears, and hard work, the last thing you want is for your vision and objectives to go unnoticed due to ineffective copy and marketing strategies.
If you’re in business, you need customers. But if no one has eyes on your business, then no one can invest in what you have to offer the world.
When you work with a skilled and experienced website copywriter, you will not only get concise copy that’s aimed to convert your audience but SEO strategies that can make your targeted audience see your business.
What does a professional copywriter do?
When it comes to marketing your business, there is no doubt a practiced website copywriter can significantly impact the image and reputation of a company or brand by using the artistry of words.
Copy is the text used to sell products in advertising and marketing, and copywriters are the professionals who create this copy.
A great website copywriter will:
- Inspire action
- Evoke emotion
- Educate and entertain
- Persuade a potential buyer to purchase your fantastic product.
Copywriters can work with marketing agencies or freelance while directly working with organisations, including private companies, advertising agencies and nonprofits.
Copywriters can write on any topic for any audience and industry. Some copywriters will even have a niche that they specialise in.
Website copywriters write clear and concise copy for:
- Marketing materials
- White papers
- Social Media
- Product descriptions
- Press releases
Website copywriters also:
- Fact checks
- Source and edit images
- Collaborate with multiple clients
- Help create fresh ideas
- Incorporate SEO strategies
- Interpret creative direction
- Ensure content is high-quality
- Meet deadlines
How can a website copywriter add value to your business?
Showcase your unique business brand
Copywriters produce content that reflects the client’s unique brand or voice. They’ll express your personality, engage your audience, and tell your story the way you need it to be told. They’ll highlight your strengths and what makes your business stand out from the competitive crowd.
Create copy that gets results
Whether you’re selling a product, a service or an idea, your main objective is to sell and convert your targeted audience.
A website copywriter will work to your brief and translate what your brand needs to communicate to your audience to encourage leads. They can even make the most boring product seem alluring.
Copywriters know how to craft compelling calls to action and write engaging copy that will persuade your customers to click on your buy now button, read your blog posts, buy your services, follow your social media accounts and much more.
Boost your search engine rankings with SEO
There are excellent writers out there producing read-worthy content every day. However, if they’re not writing with SEO in mind, then the chances of anybody reading the material is slim.
There are a lot of technical aspects behind the scenes that a website copywriter must consider, which you may not know about.
Working with a professional copywriter with SEO expertise can increase website traffic and push your website higher up on Google’s rankings. In return, this means more leads and revenue for your business.
Save you time
A business owner wears many hats, and time is valuable. However, if writing is not your forté, the best thing to do is outsource that vital task to a professional website copywriter who will get the job done right. This will give you more time to work on other areas of your business without having to spend a lot of time learning a new craft. That’s what a professional copywriter is for!
Website copywriters are creative
Copywriters are creative people with an eye for writing, design, and layout. They can develop alternative ways to show or simplify a complex procedure by using infographics, gifs, videos, or images.
They can also come up with eye-grabbing headlines that get the reader’s attention. (Without the click-bait, of course!)
A website copywriter adds value
If you’re looking to revitalize your business’s website or create a series of blog posts to highlight your products or services, working with an experienced copywriter will be a firm investment.
Your business needs to tell a story, showcase your brand, and convert a specific audience into consuming the products or services you have to offer. The best way to achieve this is through your website content. It’s these skills that will give your business leverage against your competitors.
Our team of expert writers have developed highly specialised skills. Research, content structure, SEO, creating a narrative, incorporating a call-to-action, engaging with the reader, offering value and doing it in a way that builds trust.
Contact us today to find out how we can help you take your business to the next level.
Emmy Walker is a content and SEO specialist with a background in film and theatre. Emmy got her first taste for writing when she won a writing competition on nature at 10 years old. After honing in on her storytelling skills as a creative writer she started her own website where she quickly learned that a lot more goes on behind the scenes to make a business successful.
Combining her creativity with her SEO and marketing experience, she loves to create tailored, unique and effective content for the clients she works with.