What our digital marketing team achieved in March 2022
A modern digital marketing team should have a broad spectrum of skills and knowledge, and that’s exactly what we have here at HPE.
Nothing showcased that better than the work we carried out for our clients in March. We covered everything a good digital marketing team should cover, from blog posts and YouTube videos to SEO and Twitter posts to Google Ads and Facebook promotions and much more.
And it’s not just the range of services we offer, it’s the diversity of our clients which also illustrates our skills. Agriculture consulting, recruitment agencies, SaaS, industrial, B2B, FMCG, charities… the list goes on.
No matter what your business, no matter where your digital presence is, we can help. Our team of experts have a rich history of copywriting, online marketing, Google Ads, Social Media experience, and much more.
Here are just a few of the projects we worked on in March.
New website for Shower Doctor
The Shower Doctor is a family-run business based in Auckland and Hamilton, specialising in shower repairs, including doors, glass, seals, rails and trays.
Dedicated to customer service, Barry and his son Alex believe in making a good first impression when serving their customers, with Barry working in the home improvement and building supply industry for well over 40 years, gaining a reputation for providing excellent customer service.
After recently going out on his own, Barry came to us for a new website. Starting from scratch, we worked with our developer on layouts, calls-to-action, images and forms. While that was going on, our team of copywriters created all the content for the site, and once it was built, we optimised for Google’s stringent SEO requirements.
Preparing to go live, went through our pre-launch checks, and once the site was up and out there for public viewing, we checked everything was good with our post-launch checks.
Now the site was built, populated with copy and images, and optimised for SEO, it was time to begin promoting across the main social media platforms and the web. We’re off to a great start with two great blog posts, and the client couldn’t be happier with the results!
Workshop strategy for Ata Regenerative
Ata Regenerative help farmers use not only sustainable practices, but regenerative ones, bringing our soil back to full health.
As the only official Savory Hub for New Zealand, Ata is committed to teaching the next generation of farmers how to use regenerative practices, through initiatives such as their Regenerative Design Lab Program and their Regenerative Leadership Program.
The Regenerative Design Lab is a hands-on transformational workshop that will help you unleash your inner designer! It’s an opportunity for you to design your project, team, or organisation using a regenerative, living systems approach that will ignite your regenerative vision and become a leader in regenerative design.
The Regenerative Leadership Program is a 12-week program that encourages you to engage in practice alongside change-makers, CEOs, entrepreneurs, artists, students, and creatives worldwide to build your foundation; develop your ability to adapt and evolve; grow your capacity to persevere; cultivate your community of support, and ultimately realize your unique genius.
We helped by creating both those landing pages, as well as a couple of blog posts on both topics to spread the word. Both landing pages and blog posts were optimised for Google and promoted on various social media platforms.
40 Foot Consulting full digital strategy
Back before Christmas, we worked on a project for IT recruitment agency, 40 Foot Consulting, creating the content for a new website. Of course, the work doesn’t stop there.
Continuing on with their digital strategy development, we have been constantly optimising their site, building and implementing a social media strategy, and creating blog posts.
We’re also advertising the site through Google and Facebook ads, tweaking where necessary to gain the best results with the highest return on investment.
The results have been fantastic, with 40 Foot happy to admit we have exceeded their expectations!
Tumu Kaituna 14 Trust full digital strategy
The Tumu Kaituna 14 (TK14) Trust is an Ahuwhenua Trust established in 1973 to protect a block of Maori land just south of Tauranga to ensure the land provides benefits for generations to come.
With over 5000 beneficiaries in the Trust, a large effort is required to keep everyone informed of what’s going on, respond to correspondence and run the digital media strategy. We help with blog posts, social media management, MailChimp newsletters, Owners surveys, website improvements, hui Q&As, YouTube Zoom videos, reporting and more.
All of this work has led to a massive lift in visibility, website visitors, social media results and engagement with owners at a critical time in development.
A few of our top blog posts from March
Our team creates, publishes and promotes a large number of quality posts every month for a range of clients. Here are just a few of them.
Why our Extra Virgin Olive Oil is simply the best – Olivado
From a small Kiwi company in Northland to a global name, New Zealand’s very own Olivado cooking oils are world-renowned for their goodness, versatility, and taste. Their success story really is worth reading for inspiration!
Olivado’s Extra Virgin Olive Oil is of the very highest quality, cold-pressed with mechanical extraction in Australia, meeting every standard set out by the International Olive Council, as well as being the weapon of choice for many professional chefs around the world.
Land To Market now monitors more than 2.5 million acres of land – Ata Regenerative
We’ve already mentioned Ata, who are on a mission to solve the world’s soil crisis through regenerative farming practices and their Ecological Outcome Verification approach.
Recently, the Land To Market project surpassed 2.5 million acres of farmland enrolled in Ecological Outcome Verification, including brands like Burberry, Timberland and Applegate. The Land To Market seal verifies that they are sourced from farms and ranches showing positive environmental outcomes. You can read all about this milestone here.
Using Eco-Friendly Tags for Sustainable Garments – immago
Experts in the textile and garment industry, immago have been helping businesses both big and small for over half a century. They are now heavily invested in sustainability and what it means for the future of fashion.
The point of using sustainable materials is to prevent them from ending up in the trash. As this post explains, if you get creative, it can actually end up adding value to your final product.
5 reasons why FX Sales Teams need a Client Dashboard – Hedgebook
Hedgebook was formed over a decade ago with a mission to help businesses of all sizes make sense of treasury risk, devise profit-protecting strategies and collaborate more efficiently with their bank and broker via their market-leading SaaS platform.
FX sales teams work portfolios of customers managing multiple currency hedging instances across each one. This blog explores five ways in which a Client Dashboard can help surface opportunities, engage customers and lift overall performance.
How to make marketing change management more successful – TrinityP3
Award-winning global marketing management consultancy TrinityP3 help agencies improve marketing performance. Their roll call of the industry’s most experienced and talented marketers and advertisers truly makes them one of the best in the world.
This post outlines key observations and learnings from assisting marketing departments that have tried to change but were still struggling. A must-read for any marketers out there.
Why Trustee Rotation Would be a Positive Step for Tumu Kaituna 14 Trust – TK14
As mentioned above, the TK14 Trust was formed to develop the land in the best interests of the beneficiaries.
The vision of the Trust is that their whenua will be available to support them and their children, and so it must be managed by a core team of competent trustees. This post explains why rotation of Trustees is a good idea.
Does your unique value proposition give you a competitive edge? – HPE
This was one of our own blog posts written by our very own Midge.
In it, she explains how a unique value proposition gives you the edge to set you apart from your competitors.
Other March projects the HPE team has worked on
Just to show you how diverse our clients, skills and projects are, here is a list of other things we also worked on in March!
- Full audit for a global software company
- SEO strategy for a New Zealand software company
- Managed technical corrections and performance improvements for an Australian based global B2B consultancy
- Optimised the recipe section for a FMCG client
- Social media strategy for a New Zealand tourism project
- Website and social strategy for a New Zealand charity
- Social media and content strategy for an Australian marketing consultancy
- Created case study templates and social proof strategy for a national industrial company
- Created custom email newsletters for several New Zealand clients
- SEO performance improvements for a global software business
- Development of SEO and UX strategy for global manufacturing business
- Corrected major SEO issue for Auckland trade business
- Created new website content for Auckland industrial company
- Paid search strategy for a recruitment agency
- Google Ads management for local trade company
- Google Ads and social media management for nationwide industrial company
- Google Ads for local cosmetic medicine business
- Paid search for Auckland industrial firm
- Paid search strategy for New Zealand marketing agency
Let us handle your complete digital strategy
Competition online is fierce. If you’re just starting out, you need all the help you can get. Building a brand from scratch is difficult, getting noticed online is even harder.
Of course, you don’t have to be a startup to struggle. Many businesses have been online for years but are nowhere to be found.
That’s where we come in.
From a full website audit to see where the problems are, right through to a packed social media schedule with all the trimmings, we have a team of experts here to help.
If you’re looking for an effective social media strategy or want quality, converting content for your website, then call us.
Or if you need the help of one of New Zealand’s top SEO agencies we have more than 17 years of experience.
If your followers on Facebook aren’t growing or your Google Ads aren’t delivering, we can help.
Or if you simply want more leads and sales, then talk to us.
Contact us today if you have any questions about online marketing, social media accounts, or Google optimisation, and let’s have a chat about how we can help you.
Whether you’re starting a new website or have an existing one that doesn’t seem to be doing much, we can help transform your digital presence and take your business to the next level.
With experience in everything from graphic design to teenage counseling, Gary finally settled on writing as his main weapon of choice. “But writing is just one part of this job, which is why I love it so much. It’s hard to get bored with so many irons in the fire. If I’m not researching an article, I’m on Social Media, or working behind the scenes to optimise a site for Google’s latest algorithms. I learn something new every day, and each day brings with it new challenges.”