SEO and content marketing have changed the way business owners market their products and services.
Gone are the times of simply placing an ad in the paper, handing out brochures and cold calling with the expectation of big results. Due to the great technological leaps and social media advancements, to be relevant, businesses now have to adapt and merge with the constant digital marketing changes.
Keeping up with digital marketing with SEO and content marketing strategies is a must if you want your business to be seen and have a competitive edge.
This article will discuss why you as a business owner should know about SEO and content marketing.
What is SEO and how does it work?
SEO stands for “search engine optimization.” It’s the process of improving your site to increase its visibility. When people search for products or services related to your business in search engines like Google, the aim is to get your website or blog post to rank higher in the SERP (search engine results page) so more people will see it.
Now more than ever, competition is fierce and depending on what keywords you are targeting, your aim should be to create high optimal SEO content that can outrank those on the first page of the SERP. While it’s not always easy, it is possible!
Effective SEO strategies can help you help potential customers to find your business through organic and free traffic. When this happens it can be very exciting!
However, the SEO strategies that are implemented behind the scenes to get these results sadly don’t just happen organically – they take a lot of time, skills and experience.
Simple SEO techniques
There are many SEO techniques to consider when trying to increase your site’s traffic. Some techniques are more advanced than others and there are also things not to do. (i.e keyword stuffing.)
For the purpose of this article, we will focus on some simple SEO techniques for you to keep in mind that will help your business to be found on the big wide web.
- Identifying relevant keywords with good search traffic potential
- Keyword placement
- Long-tail keywords
- Optimizing title tags and meta tags
- Link building
- Include relevant links from high-quality sites
- Knowledge of your competitor’s site and where they are getting their organic traffic from
- High quality and regular content
- Ensuring great readability
- Effective content formatting
- Effective usage of images, graphics, videos and GIFS
- Knowledge of target audience
- Updating old content
What is content marketing?
Content marketing is a strategic form of marketing that focuses on creating valuable, targeted and consistent content that audiences want to consume, engage, and convert into new customers.
Businesses use content marketing to attract their target market in many different and creative ways that will showcase their USP. (unique selling point.)
- Blog posts
- White papers
- Email marketing
- Case studies
The benefits of content marketing
- Adds value to the buyer and creates strong business-customer relationships
- Repeat customers can refer other customers
- Brand building and awareness
- Higher expertise, authority and trust
- Increased social media engagement
- Creates a personal connection for your customers
- Establishes trust with your customers before they purchase
How do SEO and content marketing work together?
Content marketing is a powerful way to sell that shouldn’t be ignored if you are a business owner. However, as talked about, to get great content in front of the eyes that matter to your business – the inclusion of SEO is critical!
You may have amazing content, but all that wonderful information and not to mention the time creating it will be lost on the big wide web without SEO supporting it.
SEO without content marketing is like having a nail without the hammer. The same goes for content marketing. The two go hand in hand and when both of them are executed effectively, results can skyrocket and put your business in front of the right people, and in return convert those people into loyal customers.
Let us take care of your SEO and content marketing
Every business owner should be aware of SEO and content marketing because it creates more business, builds your brand, and offers users a better overall experience.
With lots to learn about SEO and content marketing if you’re a business owner starting out or a business that needs an extra edge, then outsourcing your digital marketing to experienced professionals is an excellent investment.
Many online businesses are hard to find, and you don’t want to be one of them.
That’s where we come in!
Starting with a full website audit to see where the problems are, a proven social media strategy and SEO and content marketing, we have a team of experts here to help.
If you’re looking for content that converts, call us to see what we can offer you. We are one of New Zealand’s top SEO agencies with more than 17 years of experience.
Contact us today if you have any questions about online marketing, social media accounts, or Google optimisation, then let’s have a chat about how we can help you.
Emmy Walker is a content and SEO specialist with a background in film and theatre. Emmy got her first taste for writing when she won a writing competition on nature at 10 years old. After honing in on her storytelling skills as a creative writer she started her own website where she quickly learned that a lot more goes on behind the scenes to make a business successful.
Combining her creativity with her SEO and marketing experience, she loves to create tailored, unique and effective content for the clients she works with.