Who would have thought? After successful careers in music, fashion, wellness and business management Midge Hand and Mike Morgan plunged into the world of online marketing and quickly developed a reputation and won awards for achieving results in commission based sales.
They then decided to create HPE at the beginning of 2010 so they could bring these skills to other businesses. Since then HPE has helped a large number of businesses to achieve growth using the rapidly increasing power of the internet.
As our team of highly skilled specialists has grown we have received recognition from some of the largest inbound marketing organisations in the world and have won awards for our business.
We were the first New Zealand agency to make the recommended content marketing agencies listing at the Content Marketing Institute in New York. Midge Hand is one of only around 50 Copyblogger Media certified content marketers. We are also one of two New Zealand agencies recommended by Chief Content Officer magazine in the US. Mike Morgan has been recognised in the Top 100 most followed SEO experts on Twitter and 41 stars of SEO you should follow.
HPE also won the Horizon Business Excellence Award for small business in 2016.
Our head office is in beautiful Ohope Beach in New Zealand and our team are dotted around the country. Our clients are primarily in New Zealand and Australia.
The important thing, though, is how we can help you to achieve your goals.
Do you want to grow business revenue? Do you want to increase your brand value and visibility? Do you want to have a strong presence in Google Search? Do you want your content to be extraordinary? Do you want people to be talking about you and what you do? Do you want to improve your customer experience through web based channels?
We create a bespoke scope of work for each client as every business or organisation has different needs and goals. Cookie cutter solutions simply don’t work so we spend a good deal of time at the outset to ensure we are delivering maximum value for you. We monitor and adjust our team hours based on budget and prioritisation of the highest value tasks first.
If you would like to have a chat about how we can help you you can contact us here.
We are intensely proud of the work we do and the results we bring to our clients. When HPE was launched we wanted to stand out from the many digital suppliers out there who were using complex jargon and borderline tactics for their clients. We wanted to have honesty, transparency, communication and clarity at the core of everything we do. These values are still one of the primary reasons our clients stay with us for the long haul. We simplify the complex, we articulate clearly exactly what we are doing and how it will bring benefits. We are your partners.
Our most important asset is the people who work for us. We are very proud to have nurtured a team of professional, committed, skilled, communicative, reliable, creative individuals who all bring specific and unique skills to the projects they work on. There is a very high bar to entry for our team so we know we are getting the best. As a smaller agency the Directors of HPE are heavily involved with communication, strategy and implementation. Additionally, specific team members will also be working with you depending on what the scope of your project includes.
We work in an incredibly fast paced and occasionally volatile area. Even the major educational institutions are finding that by the time they have approved a curriculum it is already out of date. Change is a given and on any day there may be significant alterations to what is currently best practice. So, we have always had a strong commitment to training and education. We follow the thought leaders closely and have a regime of education and debate to find and implement strategies or adjust our tactics to benefit our clients. This is how we stay ahead.
The skills and expertise of our team and our partners means that you will always get a quality result. Attention to detail, extraordinary content, technical precision and a strong focus on your brand will ensure you are represented online in a positive and effective way.