Wayne has a diverse range of responsibilities and uses his expertise with the written word (and crossword addiction) in developing keyword research projects and in editing and writing content for publishing.
He also looks after social media scheduling and the building of relevant and targeted social networks, particularly the Twitter audience for clients using a range of approved online tools. Wayne also monitors all client’s websites for any server or access issues and tracks keyword performance daily.
One of Wayne’s more important responsibilities is to research and write website performance reports for all clients, with the use of Google Analytics data, comparing current month results with the corresponding month’s data from the previous year – where applicable. This information is then used in the fine tuning of the website to maintain positive growth.
Prior to joining High Profile Enterprises Wayne spent a number of years as a Potter serving the needs of people all over New Zealand and overseas, a lot of his work being taken abroad by tourists during the years he had a retail outlet in Taupo.
His passion for the arts led to him working in the wine industry for over ten years where he developed a broad knowledge and love for wine particularly French Bordeaux and New Zealand Pinot Noir. This also introduced him to the wonders and challenges of the digital world.
Over the last few years Wayne’s love of conservation has seen him devoting his spare time to the management of the local Taupo Botanical gardens, a native forest reserve undergoing development.