Promoting a blog (or website) has become increasingly complex. It is now not particularly useful to simply hit the publish button and expect the world to embrace your creative genius. To promote your business blog effectively you need to understand a large range of disciplines from SEO to Social Media, from User...
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Can you recall the words in this acclaimed hit by one of the most famous singer song-writers of the sixties - Bob Dylan? The times… they are a-changin! The lyrics to this song captured the social and political upheaval of the ‘60’s and if you listen to the rest of the...
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Recent research reports all indicate that marketers are struggling with a number of elements around content marketing. Many are spouting the old "Content is King!" adage but a large number are stalling when it comes to measuring results or understanding what is working and what is not. The reasons for this confusion...
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There's been a lot of talk, controversy and opinions shared on where SEO is heading for 2013. The first post in the Weekend Wrap for this year is from Eric Enge at Search Engine Watch where he gives his SEO predictions for the ever changing world of search. We...
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2012 has been an incredible year for those of us who work online or who have an interest in search, social or any of the other variations in web strategy. SEO in particular has seen upheaval after upheaval and Google has been instrumental in changing the way web marketing works or...
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