Paid Search

Promoting a blog (or website) has become increasingly complex.It is now not particularly useful to simply hit the publish button and expect the world to embrace your creative genius.To promote your business blog effectively you need to understand a large range of disciplines from SEO to Social Media, from User...

In the Weekend Wrap this week we see how some SEOs grapple with Google's big recent updates, a humorous infographic that expands on the old cliche that SEO is dead (and what the agenda is for those that are saying this), treating your landing page like a recipe for smart...

This week we found some astonishing data about the huge gap between paid and organic clicks, Google behaving badly (again), how to prevent people stealing your content and what to do about it when they do, why you should be thinking about your audience as five year olds and much...