There is no doubt that Google dominates online business. Many of our clients see upwards of 70% of their website visitors coming from Google Organic. Just look at what our clients say about what we do. This is the growth engine of their businesses.
HPE Director, Mike Morgan, has been recognised as one of the leading people to watch globally as a rising star and a practitioner to follow by several major SEO blogs.
You will see many agencies talking about how SEO or search engine optimisation is a combination of art and science. This is probably quite true.
But the reality is that SEO is a pragmatic discipline. One where every little detail has the ability to incrementally improve your business results.
Every technical enhancement will add value. Every conversion improvement will add value. Every trust signal or popularity signal will add value.
SEO really boils down to:
2. Ensure it is enhanced for search engine robots.
3. Promote the content in a way that sends popularity signals to search engines.
4. Ensure all technical SEO elements are efficient and effective.
This last one is more important than most of your IT people or web developers realise. Simple mistakes in structure, website navigation, page layouts, page optimisation, hosting or even the CMS used can have a major detrimental effect on your business results.
Get this stuff absolutely right.
Your brand is the next critical point. Google’s algorithm is smart, very smart.
If you are just starting out, have realistic expectations for how quickly you can rank effectively for more than your brand name if you are in a competitive market (i.e. talk to us about your niche and the best way to speed up this process).
If you are an established brand but you are not performing as well as you should be then we can develop a custom strategy to ensure you are getting organic visitors from Google that will grow your business results.
SEO is not a box of magic tricks. It is a comprehensive marketing approach that encapsulates Google’s many technical requirements, branding and PR, excellent unique content and a process of monitoring and adjustment.
It has the potential to add an impressive amount of growth to your business.
Contact us here to have a chat about how we can help you.
Correct optimisation of your website pages looks at a number of optimisation points. Getting each of these right is extremely important and is one of the key areas to help you rank on Google and the other search engines.
Ensure you are targeting searches that are not only highly relevant to your business, but are going to bring your potential customers or clients. We laser target each page we work on to get you the highest quality website visitors.
Welcome to the highly specialised world of technical SEO. This is where we can separate you from the basic approach offered by many SEO practitioners. Incremental wins here make all the difference.
Whatever you do, don’t fall for those offers of high PR backlinks. This is a particularly risky area and a penalty is very hard to come back from. We are fastidious about adhering to Google’s guidelines in this area.
Understand exactly what your prospective customers are looking for. We use a range of tools to dig down on search behaviour so we can ensure you are not wasting your investment on the wrong targets.
A fully developed content marketing strategy will elevate your website above your competitors. Quality, uniqueness, comprehensiveness, optimisation and value will drive your results forward.
This is a quick look at how HPE approaches SEO. We are not about tricks or hacks. We focus on reputation, quality, value and strategy. We present your best side to the world using our technical and creative skills.
SEO is an area where I have seen many suppliers blind clients with science and mystery around the search engine algorithms to justify large sums of money. Whilst the algorithms are ever-changing, Mike and his HPE Team bring a pragmatic, no-nonsence and deeply knowledgable approach to client challenges at a cost-effective price tag. If you’re looking for practical solutions that actually make a difference to your organic ranking, then I highly recommend getting in touch.
Anton Buchner – Senior Consultant