Social media strategy

A social media strategy to suit your goals

Social media is too important to overlook

In a relatively short period of time social media has grown from a brattish kid to a business powerhouse. The sheer reach of platforms like Facebook, Twitter, LinkedIn, YouTube, Instagram, Snapchat and others is extraordinary.

But too many businesses are floundering and seeing less than favourable results in this area.

We have been heavily involved with social media for more than 10 years now and we have seen a massive amount of change in how commercial use of social media is evolving.

Every business or organisation has different markets, audiences, goals, requirements, budgets and so social media should never be about a robotic multi-platform posting approach.

You need a strategy first and foremost and this should always be tied to your KPIs. Do they involve reach, engagement, brand positioning, customer service and communications, PR or are there specific harder metrics around sales, subscriptions, contact form use or ecommerce outcomes?

You need to know where you want to go before you decide how to get there.

This is where we can help. We have worked on ongoing thought leadership projects, content marketing strategies, personal branding projects, marketing campaigns tied to multiple landing pages and we even recently managed a very successful 3 month campaign on behalf of the Electoral Commission that reached 2 million people in 4 months.

We have the experience and the skills so why don’t you contact us here.

Social Media Strategy

If you do not have a strategy you will not achieve much in social media. Who do you want to talk to? What are your goals? Which platforms will offer the greatest benefits? Who will be in the social media team? What tools and analytics will offer value? What sort of content and frequency will work for you?

Content Marketing

Social media is a critical partner to content marketing. Sharing your unique and valuable content on the right channels at the right times to the right people will ensure your content will perform at an optimum level and will allow you to use powerful calls-to-action once a visitor has engaged with your content.

Open Graph Tags

Ever wonder why some business content shared on the major social media sites looks much better than others? This is all down to correct and strategic use of tags that tell social media platforms which image, title and description to use. This is where you get to maximise click-through from the various sites and simple techniques around correct image use, compelling titles and calls-to-action make all the difference.

Audience building

How do you get past that uncomfortable start where you have few Likes on Facebook or almost no followers on Twitter or a lack of LinkedIn connections or followers? You certainly don’t want to fall for any of those offers for hundreds or thousands of followers for a fee. This will always harm your results. We only use platform approved techniques to grow your audience and reach.

Facebook ads

Facebook advertising can be a cost-effective way to reach your potential customers or clients. However, there are a lot of dos and don'ts with these ads so ensure you are not wasting your budget.

Boosted posts

Facebook also offers big reach to people based on a range of qualifiers including age, gender, occupation, geographic location, qualifications, education, position, interests and more. This can be very effective.

LinkedIn for business

Connect with the right people and share content that your network will be interested in. Filter communications to eliminate the unwanted pitches and understand where conversations will work for you.

Where to start?

Social media can be a confusing and frustrating exercise if you don't have the right strategy and the right people working with you. Contact us to have a chat about how we can help.

Social media – strategy or campaign?

Sometimes, there is a specific goal and a particular end date that requires careful planning and execution. You might need graphics or other visual media created for several platforms. You might need to decide on a budget for promotion and you might need to set up firm KPIs for what success looks like.

 

Or you may want an ongoing brand building or content marketing strategy to incrementally grow your visibility and people’s perception of brand quality. Again you will need a strategy and you will need clear measures of success.

 

Talk to us today about how we can help.

Image Label Systems Testimonial

We have been working with HPE since 2013, and their results have been outstanding. From optimising our website through managing our social media platform, the HPE team have been a critical business partner in enhancing our international reputation and building our brand recognition across the world.
David Marshall – CEO

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