Even the smallest mistakes can have a negative impact on your website visitor numbers and this in turn has an effect on your business results. And when you layer error upon error this can significantly hurt your performance.
Our website audits are not a tool driven, press button report like many others out there. Our reports and analysis are comprehensive – around 25 pages and 4,000 words and screenshots covering technical performance, content, social media strategy, reputation, targeting, optimisation and much, much more.
Google has over 200 ranking factors so we select the most important to analyse to ensure your SEO is right on the money.
We look at how you are represented online and we review and make recommendations about your content marketing and blog strategies, social media effectiveness and social proof.
At the end of this detailed process we offer a series of technical and strategic recommendations so you can improve your business performance.
Or contact us here to find out more.
Below are a few of the key areas we analyse or for a full audit outline go here.
This is the rocket science bit. Understanding Google’s requirements and implementing advanced SEO on a website brings big benefits in performance. Very few website developers are up with all of these elements. Let us analyse and make recommendations to improve your website performance.
We look closely at your potential customers’ search behaviour so we can ensure you are targeting actual searchers (real customers) that are relevant and valuable to your business. Is your website optimised for the correct content themes and targets? Does the optimisation follow Google’s guidelines?
Every page of website content needs to follow fundamental principles. Length, headings, images and media, metadata, User Experience and calls-to-action are some of the key areas we will look at closely. Maximise both performance in search and conversion to sales.
Do you get the feeling that you are publishing content on your Blog but no one cares? Perhaps you are not sure whether you are creating content about the right topics or maybe you are unsure about optimisation? Let us help you to get better results.
There is a lot of “unsocial” social media management out there. Many agencies are mechanically posting on pages with very little engagement, no reach and with small audiences. We can give you actionable insights to improve performance.
Unfortunately, a little knowledge can be a dangerous thing when it comes to SEO. If you have worked with someone who breaks any of Google’s rules it can take a lot of hard work to recover. But, manipulative practice can be undone.
Without an efficient, effective, high performance foundation you will struggle to achieve your business and marketing goals. Attention to detail is the key here and a fastidious approach to correction and improvement will pay dividends for years to come.
I first worked with HPE when designing and developing a new website for one of our clients. We needed a true SEO expert to consult with at key stages and Mike and his team came highly recommended. I can see why now. They respond quickly, they don’t use jargon and they provide sound, practical advice on all SEO matters that really get results. Since that initial project I have commissioned HPE for a full SEO audit on our own website and help with implementing the recommendations. Highly recommended!
Rob Holloway – Creative Director